Salesforce vs HubSpot (2026): Which CRM Should Your Business Choose?
By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 12, 2026 · Based on 29,000+ user reviews
คำตอบใน 30 วินาที
เลือก HubSpotif you're a startup, SMB, or mid-market company that wants ทรงพลัง marketing ระบบอัตโนมัติ with fast time-to-value and a free CRM to start. เลือก Salesforceif you're a large enterprise with ซับซ้อน sales processes, dedicated admins, and the budget for deep customisation. HubSpot ชนะ 5-3 overall — the ease-of-use and ราคา gap is massive for most businesses.
คำตัดสินของเรา
HubSpot
- ฟรี CRM with ไม่จำกัด ผู้ใช้ and รายชื่อผู้ติดต่อ
- Built-in marketing, email, landing pages
- Intuitive — reps actually use it
- Enterprise tiers get expensive fast
- Less customizable than Salesforce
- Complex เวิร์กโฟลว์ จำกัด on lower plans
เจาะลึก: HubSpot full analysis
ฟีเจอร์ ภาพรวม
HubSpot CRM is the most adopted CRM for SMBs and mid-market companies. The free tier is genuinely ทรงพลัง — ไม่จำกัด users, รายชื่อผู้ติดต่อ, deals, and พื้นฐาน marketing tools. The paid Marketing Hub รวม email automation, landing pages, SEO tools, and วิเคราะห์ข้อมูล that Salesforce charges thousands extra for via Marketing Cloud. Breeze AI adds content generation and insights.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| ฟรี | $0 | Unlimited users, รายชื่อผู้ติดต่อ, deals, พื้นฐาน tools |
| Starter | $20/user/เดือน | Email automation, forms, simple reports |
| Professional | $100/user/เดือน | Full automation, custom reports, sequences |
| Enterprise | $150+/user/เดือน | Advanced permissions, predictive lead scoring |
Salesforce
- Deepest customisation of any CRM
- 3,000+ AppExchange integrations
- Einstein AI — predictive scoring
- No free plan — $25/user/เดือน minimum
- Steep learning curve, needs admin
- True cost much higher than listed price
เจาะลึก: Salesforce full analysis
ฟีเจอร์ ภาพรวม
Salesforce is the world's largest CRM platform used by over 150,000 companies. Its depth of customisation is unmatched — custom objects, ซับซ้อน approval workflows, territory management, and CPQ (configure-price-quote) are all possible. The 3,000+ AppExchange marketplace covers virtually every ธุรกิจ need. Einstein AI ให้ predictive lead scoring and opportunity insights.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| Starter | $25/user/เดือน | Basic CRM, จำกัด automation |
| Professional | $75/user/เดือน | Pipeline management, forecasting |
| Enterprise | $150/user/เดือน | Advanced customisation, workflow automation |
| Unlimited | $300+/user/เดือน | Full platform, Einstein AI, premier support |
Side-by-Side Comparison
| Category | Salesforce | HubSpot | ผู้ชนะ |
|---|---|---|---|
| ราคา | $25/$75/$150/$300+/user/เดือน | ฟรี / $20 / $100 / $150+/user/เดือน | ✔ HubSpot |
| ฟรี Plan | No — 30-day trial only | Yes — ไม่จำกัด ผู้ใช้ & รายชื่อผู้ติดต่อ | ✔ HubSpot |
| Ease of Use | Complex — steep learning curve | Intuitive — quick time-to-value | ✔ HubSpot |
| Customisation | Extremely deep — custom objects, flows | Good — less flexibility | ✔ Salesforce |
| Marketing Tools | Requires Marketing Cloud add-on | Built-in — email, landing pages, SEO | ✔ HubSpot |
| AI ฟีเจอร์ | Einstein AI — predictive scoring | Breeze AI — content & insights | ✔ Salesforce |
| App Marketplace | 3,000+ AppExchange apps | 1,700+ integrations | ✔ Salesforce |
| Value for Money | High TCO — implementation มีค่าใช้จ่าย extra | Lower TCO, included marketing tools | ✔ HubSpot |
● Salesforce ชนะ 3 · ● HubSpot ชนะ 5 · Based on 29,000+ user reviews
Which do you use?
ใครควรเลือกอะไร?
→ เลือก HubSpot if:
You want a CRM that sales reps actually use — because it's easy. HubSpot's free tier is genuinely powerful, and the paid tiers include marketing automation, email sequences, and รายงาน that Salesforce charges thousands extra for. Best for ทีม under 500 people.
→ เลือก Salesforce if:
You're a large enterprise with ซับซ้อน sales territories, approval workflows, custom objects, and a dedicated Salesforce admin. Salesforce's depth is unmatched but ต้องการ significant investment in setup, training, and ongoing maintenance.
→ ควรหลีกเลี่ยงทั้งคู่ถ้า:
You're a solo founder or tiny team — Pipedrive ($14/user/เดือน) is simpler and cheaper for pure pipeline management. If you just need พื้นฐาน contact management, a spreadsheet or Notion CRM template works fine.
Best For Different Needs
Also ข้อเสียidered
We evaluated several other tools in this category before focusing on Salesforce vs HubSpot. Here are the runners-up and why they didn't make our final comparison:
คำถามที่พบบ่อย
ความเห็นบรรณาธิการ
Honest take: I've watched dozens of companies buy Salesforce when they should have picked HubSpot. The pattern is always the same — someone in leadership says "we need Salesforce" because it sounds enterprise-grade. Six months later, reps hate it, adoption is 30%, and they're paying a consultant $200/hr to maintain it. Unless you genuinely need Salesforce's customisation depth (and you'll know if you do), start with HubSpot free and grow from there.
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Our วิธีการวิจัย
We compared both CRMs across 8 categories: pricing, ease of use, features, marketing tools, customisation, AI capabilities, integrations, and value for money. We analyzed 29,000+ reviews from G2, Gartner Peer Insights, TrustRadius, and Capterra. We tested both platforms with identical sales workflows. ราคา verified April 2026.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
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Related Resources
Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology
อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.