Does Google Analytics Have Free Plan?
By ToolVS Research Team · Last checked April 1, 2026
✅
YES
Yes, Google Analytics 4 (GA4) is completely free for most websites. GA4 360 (paid) is for enterprises needing higher data limits.
What We Found
We checked this in April 2026 and here's what we found — Google Analytics 4 is free and provides comprehensive web and app analytics including event tracking, user journeys, conversion tracking, audience reports, and more. The free version handles millions of events per month. GA4 360 (paid, $50,000+/year) is only needed for very high-traffic sites needing higher data limits, SLAs, and BigQuery exports.
Things to Know
- ⚠️ Data sampling may occur on high-traffic sites
- ⚠️ Data retention limited to 14 months on free
- ⚠️ No SLA on free tier
- ⚠️ Limited BigQuery integration on free
Need Free Plan? These Tools Have It
Try Google Analytics Yourself
See if free plan meets your needs. Most tools offer a free trial or free plan to get started.
Try Google AnalyticsFree →More About Google Analytics
Does Google Analytics have real-time analytics?✅ YESDoes Google Analytics have e-commerce tracking?✅ YESDoes Google Analytics have gdpr compliance?⚠️ PARTIALDoes Google Analytics have api access?✅ YESDoes Google Analytics have heatmaps?❌ NODoes Google Analytics have custom dashboards?⚠️ PARTIAL
คำถามที่พบบ่อย
Does Google Analytics have free plan on mobile?
Google Analytics offers free plan across platforms including mobile. However, the mobile experience may have some limitations compared to the desktop version. Check the mobile app for the latest capabilities.
Is free plan available on Google Analytics's free plan?
Free Plan is available in Google Analytics, though specific plan requirements may apply. Some features are limited to paid tiers. Check Google Analytics's pricing page for the most current plan details.
What are the best alternatives to Google Analytics for free plan?
For free plan, consider Plausible, Matomo. These tools offer this feature and may better suit your needs. Check our comparison pages for detailed side-by-side analysis.
About this check: We verify feature availability by reviewing official documentation, testing the product directly, and monitoring changelog updates. Information was last verified on April 1, 2026. Features and pricing may have changed since our last check.Our methodology →