Does Google Analytics Have Heatmaps?
By ToolVS Research Team · Last checked April 1, 2026
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NO
No, Google Analytics does not have built-in heatmaps. You need a separate tool like Hotjar, Clarity, or FullStory for heatmaps.
What We Found
We checked this in April 2026 and here's what we found — Google Analytics focuses on quantitative data (pageviews, events, conversions) but does not provide visual heatmaps showing where users click, scroll, or hover. For heatmap functionality, you need to add a complementary tool. Popular free options include Microsoft Clarity (free) or Hotjar (free tier available).
Limitations
- ⚠️ No click heatmaps
- ⚠️ No scroll heatmaps
- ⚠️ No session recordings
- ⚠️ Must use a third-party tool for visual user behavior
Need Heatmaps? These Tools Have It
Try Google Analytics Yourself
See if heatmaps meets your needs. Most tools offer a free trial or free plan to get started.
Try Google AnalyticsFree →More About Google Analytics
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Frequently Asked Questions
Does Google Analytics have heatmaps on mobile?
Since Google Analytics doesn't fully support heatmaps on desktop, mobile support is not available either. Consider alternatives listed above if this feature is important to you.
Is heatmaps available on Google Analytics's free plan?
Google Analytics doesn't offer heatmaps on any plan currently. This applies to both free and paid tiers.
What are the best alternatives to Google Analytics for heatmaps?
For heatmaps, consider Hotjar, Clarity. These tools offer this feature and may better suit your needs. Check our comparison pages for detailed side-by-side analysis.
About this check: We verify feature availability by reviewing official documentation, testing the product directly, and monitoring changelog updates. Information was last verified on April 1, 2026. Features and pricing may have changed since our last check.Our methodology →