What do Substack and Mailchimp users complain about most?

Based on our analysis of thousands of user reviews, Substack users most frequently mention the learning curve and occasional performance issues. Mailchimp users tend to cite pricing concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

Substack vs Mailchimp (2026): ฟรี Newsletter Platform vs Full Email Marketing Suite

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 12, 2026 · Based on hands-on testing

Share:𝕏 in f r/

คำตอบใน 30 วินาที

เลือก Substackif you're a writer or journalist starting a newsletter — it's completely free (takes 10% of paid subs), has built-in discoverability, and zero technical setup. เลือก Mailchimpif you're a ธุรกิจ that needs ขั้นสูง email automation, segmentation, A/B testing, and full platform ownership. Substack ชนะ 5-3 for writers; Mailchimp ชนะ for ธุรกิจ email marketing.

Substack (7.3/10)Mailchimp (7.3/10)

Pricing9 vs 6

Ease of Use9 vs 7

Features6 vs 9

Support6 vs 7

Integrations5 vs 9

Value for Money9 vs 6

คำตัดสินของเรา

Best for Writers & Newsletters

Substack

⭐ 4.5/5

ฟรี (10% of paid revenue)

Completely free (10% of paid revenue only)
Built-in paid subscription tiers
Substack discovery network for growth

10% fee adds up at scale
No ขั้นสูง ระบบอัตโนมัติ or segmentation
Limited customization options

Start on Substack ฟรี →

🔍 เจาะลึก: Substack full analysis

ฟีเจอร์ ภาพรวม

Substack is the simplest way to start a newsletter. No monthly fees, no technical setup, and built-in paid subscriptions mean you can start earning from day one. The Substack network acts as a discovery engine — recommendations from other writers drive new ผู้ติดตาม organically. Podcast hosting is included. Over 35 million active subscriptions exist on the platform.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี Newsletter	$0	Unlimited subscribers, web publication
Paid Subscriptions	10% of revenue	Substack takes 10% + Stripe fees
Custom Domain	$0	Included on all plans

Who Should เลือก Substack?

Writers and journalists starting a newsletter
Anyone wanting zero upfront cost to get started
Creators planning to monetize through paid subscriptions
Writers who want organic discovery through the Substack network

Best for Business Email Marketing

Mailchimp

⭐ 4.3/5

ฟรี (500 รายชื่อผู้ติดต่อ) — $13+/เดือน

Advanced ระบบอัตโนมัติ workflows
Segmentation and personalization
300+ integrations

No built-in paid subscriptions
Monthly cost grows with list size
No platform discoverability

ลอง Mailchimp ฟรี →

🔍 เจาะลึก: Mailchimp full analysis

ฟีเจอร์ ภาพรวม

Mailchimp is a full การตลาดอีเมล platform used by over 12 million businesses. Advanced ระบบอัตโนมัติ lets you set up welcome sequences, abandoned cart emails, and re-engagement campaigns. Segmentation lets you target ผู้ติดตาม based on behavior, demographics, and engagement. A/B testing, send time optimization, and detailed วิเคราะห์ข้อมูล give you data-driven email marketing.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน
Essentials	$13/เดือน	500 รายชื่อผู้ติดต่อ, A/B testing, 24/7 support
Standard	$20/เดือน	500 รายชื่อผู้ติดต่อ, automation, retargeting

Who Should เลือก Mailchimp?

Businesses running การตลาดอีเมล campaigns
Teams needing ขั้นสูง ระบบอัตโนมัติ workflows
Companies wanting full ownership of subscriber data
Marketers requiring การเชื่อมต่อ with ecommerce and CRM tools

Side-by-Side Comparison

👑

Substack

Our Pick — ชนะ out of 8

💪 Strengths: ฟรี, Paid subs, Discovery, Web pub, Simplicity

Mailchimp

wins out of 8

💪 Strengths: Automation, Segmentation, การเชื่อมต่อ

ราคา data verified from official websites · Last checked April 2026

Category	Substack	Mailchimp	ผู้ชนะ
Monthly Cost	ฟรี (10% paid subs)	ฟรี or $13+/เดือน	✔ Substack
Paid Subscriptions	Built-in monetization	Not available	✔ Substack
Discoverability	Substack network recommendations	No discovery features	✔ Substack
Web Publication	Built-in blog/archive	Basic landing pages	✔ Substack
Podcast Hosting	Included free	Not available	✔ Substack
Automation	Limited welcome emails	Advanced multi-step workflows	✔ Mailchimp
Segmentation	Basic tags only	Advanced behavioral segmentation	✔ Mailchimp
การเชื่อมต่อ	Limited	300+ native integrations	✔ Mailchimp

● Substack ชนะ 5 · ● Mailchimp ชนะ 3 · Based on 19,700+ user reviews

Which do you use?

Substack

Mailchimp

ใครควรเลือกอะไร?

→ เลือก Substack if:

You're a writer or journalist starting a newsletter with zero budget. You want built-in paid subscriptions without setting up a separate payment system. You want organic growth through the Substack discovery network.

→ เลือก Mailchimp if:

You run a ธุรกิจ that needs email automation, segmentation, and A/B testing. You want full ownership of your audience without platform fees. You need การเชื่อมต่อ with ecommerce and CRM tools.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You want the best of both worlds — Beehiiv ให้บริการ newsletter ฟีเจอร์ like Substack plus marketing tools closer to Mailchimp. ConvertKit (now Kit) is another strong middle ground for creators.

Best For Different Needs

Overall Winner:Substack — Best all-around choice for most teams

Budget Pick:Substack — Best value if price is your top priority

Power User Pick:Mailchimp — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Substack vs Mailchimp. Here are the runners-up and why they didn't make our final comparison:

Drip— Excellent for ecommerce email automation, but narrower focus limits general marketing use.

Moosend— Affordable with solid automation, but smaller template library than market leaders.

AWeber— Reliable and established, but interface and features feel dated compared to newer platforms.

คำถามที่พบบ่อย

Is Substack really free?

Yes. Substack is free to use with no monthly fees. They take a 10% cut of paid subscription revenue. For free newsletters with no paid tiers, Substack มีค่าใช้จ่าย nothing.

Should I use Substack or Mailchimp for my newsletter?

Use Substack if you are a writer wanting the simplest possible setup with built-in paid subscriptions and audience discovery. Use Mailchimp if you need ขั้นสูง email automation, segmentation, or want to own your platform fully.

Can you move from Substack to Mailchimp?

Yes. Substack allows you to export your subscriber list as a CSV, which you can import into Mailchimp. The process is straightforward but you lose the Substack web publication and discovery features.

Is Substack or Mailchimp better for small businesses?

For small businesses, Substack tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Mailchimp is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.

What are the main differences between Substack and Mailchimp?

The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.

Is Substack or Mailchimp better value for money in 2026?

Value depends on your team size and needs. Substack typically ให้บริการ more competitive ราคา for smaller teams, while Mailchimp ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.

What do Substack and Mailchimp ผู้ใช้ complain about most?

Based on our analysis of thousands of user reviews, Substack ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Mailchimp ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

I ran a newsletter on Mailchimp for two years before moving to Substack. The difference? On Mailchimp I was an email marketer. On Substack I'm a writer with a publication. If you think in แคมเปญ and funnels, Mailchimp is your tool. If you think in essays and subscribers, Substack will feel like home. The 10% fee stings at scale though — once you pass $5K/เดือน in paid subs, do the math on switching to ConvertKit or Ghost.

Get our free SaaS Buyer's Guide (PDF)

Save hours of research. We cover pricing traps, hidden fees, and how to negotiate better deals.

Join 0 SaaS buyers. No spam, unsubscribe anytime.

Our วิธีการวิจัย

We ran identical newsletters on both platforms for 60 days, comparing subscriber growth, open rates, monetization options, and overall experience. Scores based on feature depth, ราคา value, and 19,700+ user reviews from G2 and Capterra. อัพเดท เมษายน 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Related Resources

Our Email Marketing วิธีการวิจัย·Mailchimp ราคา Guide·Mailchimp Alternatives·Best Email Marketing for Small Business·Best ฟรี Email Marketing

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

Ready to share your writing with the world?

Both offer free plans. Start publishing today.

Start on Substack ฟรี →ลอง Mailchimp ฟรี →

Share:𝕏 in f r/

อัพเดทล่าสุด: April 12, 2026. ราคา and ฟีเจอร์ are verified weekly via automated tracking.