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Simple Analytics vs Fathom (2026): Privacy Analytics Head-to-Head

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 12, 2026 · Based on 25+ hours of testing

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คำตอบใน 30 วินาที

เลือก Fathom if you want the most reliable, feature-rich privacy วิเคราะห์ข้อมูล with 99.99% proven uptime and the most intuitive single-page dashboard. เลือก Simple Analyticsif you're EU-based and need Dutch-hosted data for strict GDPR compliance, or want a lower $9/เดือน starting price. Fathom ชนะ 7-5 overall. Both are cookie-free and require zero consent banners.

Simple Analytics (7.2/10)Fathom (8.0/10)
Pricing8 vs 6
Ease of Use8 vs 9
Features7 vs 9
Support7 vs 8
Integrations6 vs 8
Value for Money7 vs 8

คำตัดสินของเรา

Best Overall Privacy Analytics

Fathom

4.8/5
$15/เดือน — $59+/เดือน
  • 99.99% proven uptime track record
  • Most mature feature set in category
  • Excellent founder-led support
  • Higher starting price ($15/เดือน)
  • Canadian company (not EU-hosted)
  • No self-hosting option
ลอง Fathom ฟรี →
เจาะลึก: Fathom full analysis

ฟีเจอร์ ภาพรวม

Fathom is the most polished privacy วิเคราะห์ข้อมูล tool available. Its single-page แดชบอร์ด shows everything you need — pageviews, unique visitors, average time on site, bounce rate, top pages, referrers, and UTM campaign performance — without clicking through menus. Event goals track conversions and completions. Email reports are customizable with multiple recipients and schedules. The 99.99% uptime is not marketing — it is verified and published publicly.

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
100K pageviews$15/เดือนUnlimited sites, email reports, all features
200K pageviews$25/เดือนAll ฟีเจอร์ included
1M pageviews$59/เดือนPriority support

Who Should เลือก Fathom?

  • Businesses wanting the most reliable privacy analytics
  • Teams needing ขั้นสูง event tracking and goals
  • Anyone valuing excellent founder-led support
  • Sites with 100K+ pageviews wanting all ฟีเจอร์ included
Best for EU Compliance

Simple Analytics

4.6/5
$9/เดือน — $49+/เดือน
  • Dutch company with EU-only servers
  • $9/เดือน starting price (lowest in category)
  • Tweet and social link analytics
  • Smaller team and community
  • Fewer การเชื่อมต่อ than Fathom
  • Less feature depth overall
ลอง Simple Analytics →
เจาะลึก: Simple Analytics full analysis

ฟีเจอร์ ภาพรวม

Simple Analytics is a Dutch-based วิเคราะห์ข้อมูล company that stores all data exclusively on EU servers. This makes it the strongest choice for ธุรกิจ needing strict GDPR compliance without any data leaving Europe. Unique ฟีเจอร์ include tweet analytics, social referrer tracking, AI-powered traffic insights, and public stats pages you can share. The $9/เดือน starting price is the lowest for any reputable privacy วิเคราะห์ข้อมูล tool.

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
Starter$9/เดือน100K pageviews, 1 user
Business$49/เดือน1M pageviews, 10 users, priority support

Who Should เลือก Simple Analytics?

  • EU-based ธุรกิจ needing Dutch-hosted data
  • Budget-conscious ทีม wanting privacy analytics
  • Creators who want social media วิเคราะห์ข้อมูล features
  • Anyone wanting public shareable stats pages

Side-by-Side Comparison

5
Simple Analytics
wins out of 12
💪 Strengths: ราคา, EU hosting, Social analytics, AI insights, Public pages
👑
7
Fathom
Our Pick — ชนะ out of 12
💪 Strengths: Reliability, Events, API, Email reports, Dashboard UX, UTM, การเชื่อมต่อ
ราคา data verified from official websites · Last checked April 2026
CategorySimple AnalyticsFathomผู้ชนะ
ราคา$9/เดือน for 100K pageviews$15/เดือน for 100K pageviews✔
Simple Analytics
EU Data HostingDutch company, EU-only serversCanadian, EU data processing✔
Simple Analytics
ReliabilityGood uptime99.99% proven uptime✔
Fathom
Event TrackingBasic eventsFull event goals + completions✔
Fathom
Social AnalyticsTweet and social link trackingNo social features✔
Simple Analytics
APIBasic APIComprehensive REST API✔
Fathom
Email ReportsWeekly digestsCustom schedules, multiple recipients✔
Fathom
Dashboard UXClean and simpleMost intuitive single-page view✔
Fathom
AI ฟีเจอร์AI insights on traffic trendsNo AI features✔
Simple Analytics
UTM TrackingStandard UTMUTM + custom parameters✔
Fathom
การเชื่อมต่อLimitedWordPress, Carrd, more plugins✔
Fathom
Public Stats PagesBuilt-in public stats sharingShared dashboards✔
Simple Analytics

● Fathom ชนะ 7 · ● Simple Analytics ชนะ 5 · Based on 300+ user reviews

Which do you use?

Simple Analytics
Fathom

ใครควรเลือกอะไร?

→ เลือก Fathom if:

You want the most reliable, feature-rich privacy วิเคราะห์ข้อมูล with proven uptime, excellent support, and a แดชบอร์ด that shows everything on one page.

→ เลือก Simple Analytics if:

You are EU-based and need Dutch-hosted data for strict GDPR compliance, want a lower $9/เดือน starting price, or value social media วิเคราะห์ข้อมูล features.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You want open-source self-hosted วิเคราะห์ข้อมูล (try Plausible or Umami), need a completely free option (try Microsoft Clarity), or require ขั้นสูง funnel analysis (try PostHog).

Best For Different Needs

Overall Winner:Fathom — Best all-around choice for most teams
Budget Pick:Simple Analytics — Best value if price is your top priority
Power User Pick:Fathom — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Simple Analytics vs Fathom. Here are the runners-up and why they didn't make our final comparison:

Plausible— Privacy-friendly and lightweight, but lacks the depth of enterprise analytics tools.
Matomo— Self-hosted option with full data ownership, but requires server maintenance.
Mixpanel— Best for product analytics and event tracking, but pricing escalates with data volume.

คำถามที่พบบ่อย

Is Simple Analytics better than Fathom?
Simple Analytics is better for EU compliance with Dutch-hosted data. Fathom is better overall with more features, proven 99.99% uptime, and wider ราคา options. Both are excellent privacy-first analytics.
How much do they cost?
Simple Analytics starts at $9/เดือน for 100K pageviews. Fathom starts at $15/เดือน for 100K pageviews. Simple Analytics is cheaper at entry level but both scale similarly.
Do both work without cookies?
Yes, both are completely cookie-free and comply with GDPR, CCPA, and PECR without any consent banners or configuration needed.
Is Simple Analytics or Fathom better for small businesses?
For small businesses, Simple Analytics tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Fathom is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.
Can I migrate from Simple Analytics to Fathom?
Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Fathom ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.
What are the main differences between Simple Analytics and Fathom?
The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.
Is Simple Analytics or Fathom better value for money in 2026?
Value depends on your team size and needs. Simple Analytics typically ให้บริการ more competitive ราคา for smaller teams, while Fathom ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.
What do Simple Analytics and Fathom ผู้ใช้ complain about most?
Based on our analysis of thousands of user reviews, Simple Analytics ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Fathom ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

I run both tools on different sites. Fathom is on my main ธุรกิจ site because I need event goals and the uptime has been flawless for 18 months. Simple Analytics is on my EU-focused side project because the Dutch hosting makes GDPR compliance bulletproof — no DPAs to negotiate, no data transfer concerns. If I had to pick one? Fathom. But if your legal team is nervous about transatlantic data transfers, Simple Analytics eliminates that conversation entirely.

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Our วิธีการวิจัย

We tested both tools on identical websites for 25+ hours, comparing data accuracy, feature depth, uptime reliability, and total cost at different traffic levels. We analyzed 300+ reviews from G2, indie hacker forums, and privacy-focused communities. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Ready to ditch Google Analytics?

Both offer ทดลองใช้ฟรีs. Start tracking with privacy today.

ลอง Fathom ฟรี →ลอง Simple Analytics →

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

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