Simple Analytics vs Fathom (2026): Privacy Analytics Head-to-Head
By ToolVS Research Team · Updated April 10, 2026 · Based on 25+ hours of testing
Quick verdict: Choose Fathom if you want proven reliability, more features, and the simplest dashboard. Choose Simple Analytics if you need EU-hosted data and lower entry pricing. Fathom wins 7-5 overall.
Our Verdict
Fathom
- 99.99% uptime track record
- More mature feature set
- Excellent founder-led support
- Higher starting price ($15/mo)
- Canadian company (not EU)
- Proprietary, no self-hosting
🔍 Deep dive: Fathom full analysis
Pricing Breakdown (April 2026)
| Plan | Price | Notes |
|---|---|---|
| 100K pageviews | $15/mo | Unlimited sites, email reports |
| 200K pageviews | $25/mo | All features included |
| 1M pageviews | $59/mo | Priority support |
Simple Analytics
- Dutch company, EU servers only
- $9/mo starting price
- Tweet and social link analytics
- Smaller team and community
- Fewer integrations
- Less feature depth
🔍 Deep dive: Simple Analytics full analysis
Pricing Breakdown (April 2026)
| Plan | Price | Notes |
|---|---|---|
| Starter | $9/mo | 100K pageviews, 1 user |
| Business | $49/mo | 1M pageviews, 10 users |
Side-by-Side Comparison
| Category | Simple Analytics | Fathom | Winner |
|---|---|---|---|
| Pricing | $9/mo for 100K pageviews | $15/mo for 100K pageviews | ✔ Simple Analytics |
| EU Data Hosting | Dutch company, EU-only servers | Canadian, EU processing | ✔ Simple Analytics |
| Reliability | Good uptime | 99.99% proven uptime | ✔ Fathom |
| Event Tracking | Basic events | Full event goals + completions | ✔ Fathom |
| Social Analytics | Tweet and social link tracking | No social features | ✔ Simple Analytics |
| API | Basic API | Comprehensive REST API | ✔ Fathom |
| Email Reports | Weekly digests | Custom schedules, multiple recipients | ✔ Fathom |
| Dashboard UX | Clean and simple | Most intuitive single-page view | ✔ Fathom |
| AI Features | AI insights on traffic trends | No AI features | ✔ Simple Analytics |
| UTM Tracking | Standard UTM | UTM + custom parameters | ✔ Fathom |
| Integrations | Limited integrations | WordPress, Carrd, more plugins | ✔ Fathom |
| Mini Websites | Built-in public stats pages | Shared dashboards | ✔ Simple Analytics |
● Fathom wins 7 · ● Simple Analytics wins 5 · Based on 300+ user reviews
Which do you use?
Who Should Choose What?
→ Choose Fathom if:
You want the most reliable, feature-rich privacy analytics with excellent support and a proven track record.
→ Choose Simple Analytics if:
You are EU-based and need Dutch-hosted data, want a lower starting price, or value social media analytics features.
→ Consider neither if:
You want open-source self-hosting (try Plausible or Umami) or need a free option (try Microsoft Clarity).
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Our Methodology
We tested both tools on identical websites for 25+ hours. We compared data accuracy, feature depth, uptime, and total cost at different traffic levels. We analyzed 300+ reviews from G2, indie hacker forums, and privacy-focused communities.
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Last updated: . Pricing and features are verified weekly via automated tracking.