Hootsuite vs Metricool (2026): Is Metricool the Better Value Pick?
By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on hands-on testing across scheduling, analytics, and ad tracking
คำตอบใน 30 วินาที
เลือก Metricoolif you're a freelancer, content creator, or small agency — it ส่งมอบ ทรงพลัง วิเคราะห์ข้อมูล (including ad performance tracking) and scheduling at 4-5x less than Hootsuite. เลือก Hootsuiteif you're an enterprise team needing social listening, ขั้นสูง approval workflows, and deep platform integrations. Metricool ชนะ 5-2 overall on value. For most SMBs, there's no reason to pay Hootsuite prices anymore.
คำตัดสินของเรา
Metricool
- แผนฟรี with 50 posts/เดือน
- Ad วิเคราะห์ข้อมูล (Google Ads, Facebook Ads) included
- 4-5x cheaper than Hootsuite for similar features
- Basic social listening (brand mentions only)
- Team ฟีเจอร์ less advanced
- Smaller user community
เจาะลึก: Metricool full analysis
ฟีเจอร์ ภาพรวม
Metricool is the best-kept secret in social media management. While everyone debates Hootsuite vs Buffer, Metricool quietly ส่งมอบ scheduling + วิเคราะห์ข้อมูล + ad tracking at a price that makes competitors look greedy. The standout feature: built-in Google Ads and Facebook Ads วิเคราะห์ข้อมูล alongside your organic social metrics — something Hootsuite charges enterprise prices for. The competitor analysis tool lets you track rivals' posting frequency and engagement, and the AI caption generator is surprisingly good.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| ฟรี | $0 | 1 brand, 50 posts/เดือน, พื้นฐาน analytics |
| Starter | $22/เดือน | 5 brands, ไม่จำกัด posts, ad analytics |
| Advanced | $54/เดือน | 15 brands, team features, API access |
| Enterprise | Custom | 50+ brands, white-label, priority support |
Who Should เลือก Metricool?
- ฟรีlancers and solopreneurs managing a handful of brands
- Small agencies wanting ad วิเคราะห์ข้อมูล without enterprise pricing
- Content creators who want competitor analysis tools
- Anyone switching from Hootsuite to save 4-5x on costs
Hootsuite
- Powerful social listening streams
- Advanced team approval workflows
- 35+ platform integrations
- $99/เดือน minimum — no free plan
- Interface feels bloated for simple tasks
- Price increases have frustrated loyal users
เจาะลึก: Hootsuite full analysis
ฟีเจอร์ ภาพรวม
Hootsuite remains the enterprise standard for social media management. Its social listening capabilities — monitoring brand mentions, competitor activity, and industry trends across Twitter, Reddit, and forums — are significantly more ขั้นสูง than Metricool's พื้นฐาน brand tracking. The team collaboration ฟีเจอร์ with multi-level approvals, content calendars, and role-based access make it essential for large organizations. However, the 2023-2024 price increases have pushed many SMBs to alternatives like Metricool.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| Professional | $99/เดือน | 1 user, 10 accounts, ไม่จำกัด posts |
| Team | $249/เดือน | 3 users, 20 accounts, approval workflows |
| Enterprise | Custom | 5+ users, social listening, ขั้นสูง analytics |
Who Should เลือก Hootsuite?
- Enterprise brands with 10+ team members managing social
- Organizations needing ขั้นสูง social listening
- Agencies requiring multi-level approval workflows
- Teams needing compliance and governance features
Side-by-Side Comparison
| Category | Metricool | Hootsuite | ผู้ชนะ |
|---|---|---|---|
| ราคา | แผนฟรี; paid from $22/เดือน | $99-$249/เดือน | ✔ Metricool |
| Ad Analytics | Google Ads + Facebook Ads included | Enterprise tier only | ✔ Metricool |
| Social Listening | Basic brand mention tracking | Powerful streams and monitoring | ✔ Hootsuite |
| Team Collaboration | Basic team access on paid plans | Advanced approval workflows | ✔ Hootsuite |
| AI ฟีเจอร์ | AI caption generator included free | OwlyWriter AI (paid feature) | ✔ Metricool |
| Competitor Analysis | Built-in competitor tracking | Available on higher tiers | ✔ Metricool |
| Ease of Use | Clean, intuitive dashboard | Feature-heavy, steeper curve | ✔ Metricool |
● Metricool ชนะ 5 · ● Hootsuite ชนะ 2 · Based on 9,000+ user reviews
Which do you use?
ใครควรเลือกอะไร?
→ เลือก Metricool if:
You're a freelancer, content creator, or small agency managing a handful of brands. You want ทรงพลัง วิเคราะห์ข้อมูล including paid ad performance tracking without paying Hootsuite prices. Metricool is the best value platform in social media management.
→ เลือก Hootsuite if:
You're a large brand or agency managing 10+ social profiles with a team. You need ขั้นสูง approval workflows, social listening streams, and enterprise-level security. Budget is not a primary constraint.
→ ควรหลีกเลี่ยงทั้งคู่ถ้า:
You just need พื้นฐาน scheduling — Buffer at $6/channel is even cheaper. If you're Instagram-only, Later's visual planner and Linkin.bio might be a better fit than either option.
Best For Different Needs
Also ข้อเสียidered
We evaluated several other tools in this category before focusing on Metricool vs Hootsuite. Here are the runners-up and why they didn't make our final comparison:
คำถามที่พบบ่อย
ความเห็นบรรณาธิการ
Metricool is what Hootsuite should cost. I switched a 3-person agency from Hootsuite Team ($249/เดือน) to Metricool Advanced ($54/เดือน) and lost exactly one feature: social listening streams. Everything else — scheduling, analytics, รายงาน — worked just ด้วย or better. That's $2,340/ปี saved. Unless you genuinely need enterprise listening, there's no justification for Hootsuite's ราคา anymore.
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Our วิธีการวิจัย
We tested both platforms for 4 weeks across scheduling, analytics, ad tracking, competitor analysis, and team workflows. We analyzed 9,000+ reviews from G2, Capterra, and TrustRadius. ราคา verified April 2026.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology
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อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.