ToolVS

Hootsuite vs Metricool (2026): Is Metricool the Better Value Pick?

By ToolVS Research Team · Updated April 10, 2026

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Quick verdict: Metricool wins for freelancers, content creators, and small agencies who want powerful analytics and scheduling at a fraction of Hootsuite's price. Hootsuite is better for large enterprise teams needing team approval workflows, advanced social listening, and deep platform integrations.

Hootsuite

7.8/10

Best for large enterprise social teams

Metricool

8.7/10

Best value for SMBs and freelancers

Feature Comparison

FeatureHootsuiteMetricool
Pricing$99–$249/mo (Professional/Team)Free plan; paid from $22/mo
Social PlatformsInstagram, Facebook, X, LinkedIn, TikTok, Pinterest, YouTubeSame platforms + Google My Business
SchedulingUnlimited scheduling (Professional+)Unlimited on paid plans, 50/mo free
AnalyticsAdvanced with custom reportsStrong — includes ad analytics (Google, Facebook)
Social ListeningPowerful streams and monitoringBasic brand mention tracking
Team CollaborationAdvanced approval workflowsBasic team access on paid plans
AI FeaturesOwlyWriter AI for captionsAI caption generator included
Best ForEnterprises, agencies (10+ team members)Freelancers, solopreneurs, small agencies

Which do you use?

Hootsuite
Metricool

Who Should Choose What?

→ Choose Hootsuite if:

You're a large brand or agency managing 10+ social profiles with a team. You need advanced approval workflows, social listening streams, and enterprise-level security. Budget is not a primary constraint.

→ Choose Metricool if:

You're a freelancer, content creator, or small agency managing a handful of brands. You want powerful analytics including paid ad performance tracking without paying Hootsuite prices. You want a great value platform that keeps improving.

Frequently Asked Questions

Is Metricool cheaper than Hootsuite?
Significantly cheaper. Metricool's paid plans start at $22/month and include most features freelancers and small agencies need. Hootsuite starts at $99/month for a single user. For comparable features, Metricool is 4–5x cheaper, which is why many are switching from Hootsuite to Metricool.
Is Metricool good for agencies?
Yes — Metricool's agency plans let you manage multiple brands, generate client-ready PDF reports, and handle scheduling across platforms efficiently. For boutique agencies managing 5–20 clients, Metricool often outperforms Hootsuite on value. Larger agencies with teams over 10 may still prefer Hootsuite's collaboration tools.

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