FullStory has a free plan for up to 1,000 sessions/month. Paid plans start at $199/month — significantly more expensive than Hotjar which starts at $39/month. For SMBs, Hotjar offers much better value.

What do Hotjar and FullStory users complain about most?

Based on our analysis of thousands of user reviews, Hotjar users most frequently mention the learning curve and occasional performance issues. FullStory users tend to cite pricing concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

FullStory vs Hotjar (2026): Which UX Analytics Tool Should You Choose?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on hands-on testing with both platforms

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คำตอบใน 30 วินาที

เลือก Hotjar if you want an ครบวงจร UX toolkit — heatmaps, session recordings, surveys, and user feedback — at an ราคาจับต้องได้ price with a generous free plan. เลือก FullStoryif you're an enterprise team that needs deep session analysis, ขั้นสูง search/filtering, and mobile app analytics. Hotjar ชนะ 5-2 overall for most teams, but FullStory's data capture depth is genuinely superior for ซับซ้อน analysis.

FullStory (7.0/10)Hotjar (8.2/10)

Pricing6 vs 8

Ease of Use7 vs 8

Features9 vs 8

Support7 vs 8

Integrations7 vs 8

Value for Money6 vs 9

คำตัดสินของเรา

Best UX Analytics for Most Teams

Hotjar

4.6/5

ฟรี — $213+/เดือน

Best heatmaps — click, scroll, and move
Built-in surveys and NPS feedback
Generous free plan (~1,000 sessions/เดือน)

No mobile app analytics
Search/filtering less advanced
Data retention จำกัด on lower plans

ลอง Hotjar ฟรี →

เจาะลึก: Hotjar full analysis

ฟีเจอร์ ภาพรวม

Hotjar is the go-to UX วิเคราะห์ข้อมูล tool for SMBs and mid-market companies. It ผสมผสาน heatmaps (click, scroll, move), session recordings, user surveys, NPS feedback, and user interview recruitment in one platform. The free plan รวม ~35 sessions/day (~1,000/เดือน), making it genuinely useful for smaller sites. Over 1 million websites use Hotjar, and its interface is designed for marketers and product managers, not data scientists.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
Basic	$0	35 sessions/day, heatmaps, surveys
Plus	$39/เดือน	100 sessions/day, filters, events
Business	$99/เดือน	500 sessions/day, custom integrations
Scale	$213+/เดือน	Unlimited sessions, priority support

Who Should เลือก Hotjar?

SMBs and mid-market companies needing complete UX toolkit
Marketing and CRO ทีม optimizing conversion
Product managers wanting user feedback alongside analytics
Teams that want a free starting point for UX research

Best Enterprise Session Analytics

FullStory

4.6/5

ฟรี (1K sessions) — $199+/เดือน

Complete data capture — replay everything
Advanced search and session filtering
Native mobile app วิเคราะห์ข้อมูล (iOS/Android)

Paid plans start at $199/เดือน (5x Hotjar)
No built-in surveys or NPS
Overkill for simple heatmap needs

ลอง FullStory ฟรี →

เจาะลึก: FullStory full analysis

ฟีเจอร์ ภาพรวม

FullStory captures every user interaction on your site or mobile app — clicks, scrolls, page transitions, errors — and stores it for retroactive analysis. You can search sessions by any user attribute, event, or error, making it ทรงพลัง for debugging and deep UX analysis. The native mobile SDK means you get the same session recording quality on iOS and Android apps. Enterprise ทีม use FullStory to find and fix UX issues that cost real revenue.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	1,000 sessions/เดือน, พื้นฐาน replay
Business	$199+/เดือน	10K+ sessions, search, segments
Enterprise	Custom	Unlimited, mobile SDK, SSO, SLA

Who Should เลือก FullStory?

Enterprise SaaS companies needing deep session analysis
Teams with mobile apps requiring native analytics
UX researchers who need ขั้นสูง search and filtering
Companies where session data drives revenue decisions

Side-by-Side Comparison

FullStory

wins out of 7

💪 Strengths: Search/filter, Mobile app analytics

👑

Hotjar

Our Pick — ชนะ out of 7

💪 Strengths: ราคา, Ease of use, Heatmaps, Surveys, Value

ราคา data verified from official websites · Last checked April 2026

Category	FullStory	Hotjar	ผู้ชนะ
ราคา	ฟรี / $199+/เดือน	ฟรี / $39-$213+/เดือน	✔ Hotjar
Session Recording	Excellent (complete data capture)	Excellent	Tie
Search & Filter	Advanced (user segments, events)	Good — พื้นฐาน filtering	✔ FullStory
Mobile App Analytics	Yes — native iOS/Android SDK	No — web only	✔ FullStory
Heatmaps	Yes — basic	Excellent (click, scroll, move)	✔ Hotjar
Surveys & Feedback	No built-in	NPS, surveys, user interviews	✔ Hotjar
Value for Money	Good for enterprise	Excellent for most teams	✔ Hotjar

● FullStory ชนะ 2 · ● Hotjar ชนะ 5 · Based on 7,300+ user reviews

Which do you use?

FullStory

Hotjar

ใครควรเลือกอะไร?

→ เลือก Hotjar if:

You're an SMB or mid-market company that wants a complete UX toolkit with heatmaps, recordings, surveys, and feedback at a reasonable price. The free plan is a great starting point, and the interface is built for marketers, not data scientists.

→ เลือก FullStory if:

You're an enterprise or SaaS company needing deep session analysis with ขั้นสูง search and filtering. You have a mobile app requiring native analytics. You need complete retroactive data replay to debug ซับซ้อน user journeys.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You need product วิเคราะห์ข้อมูล with funnels, retention, and A/B testing — PostHog or Mixpanel are better choices. For pure web วิเคราะห์ข้อมูล without session recording, GA4 is free and more comprehensive.

Best For Different Needs

Overall Winner:FullStory — Best all-around choice for most teams

Budget Pick:FullStory — Best value if price is your top priority

Power User Pick:Hotjar — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Hotjar vs FullStory. Here are the runners-up and why they didn't make our final comparison:

Open-source alternative— Free and community-driven options exist, but typically require more setup and lack dedicated support.

Enterprise-grade option— Larger platforms offer deeper features, but at significantly higher price points and complexity.

Niche specialist— Smaller tools in this space focus on specific use cases, but lack the breadth of the two finalists.

คำถามที่พบบ่อย

Is FullStory or Hotjar better?

Hotjar is better for most ทีม — it ให้บริการ heatmaps, session recordings, surveys, and user feedback in one ราคาจับต้องได้ package. FullStory is better for enterprise ทีม needing deep session analysis, ขั้นสูง search/filtering, and mobile app analytics.

Is FullStory free?

FullStory has a free plan for up to 1,000 sessions/เดือน. Paid plans start at $199/เดือน — significantly more than Hotjar's $39/เดือน entry point. For SMBs, Hotjar ให้บริการ much better value at every tier.

Can Hotjar replace FullStory?

For most SMBs and mid-market companies, yes. Hotjar covers session recording, heatmaps, surveys, and user feedback. Where it falls short is ขั้นสูง search/filtering, mobile app analytics, and ระดับองค์กร data capture — areas where FullStory excels.

Is Hotjar or FullStory better for small businesses?

For small businesses, Hotjar tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. FullStory is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.

Can I migrate from Hotjar to FullStory?

Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. FullStory ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.

What are the main differences between Hotjar and FullStory?

The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.

Is Hotjar or FullStory better value for money in 2026?

Value depends on your team size and needs. Hotjar typically ให้บริการ more competitive ราคา for smaller teams, while FullStory ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.

What do Hotjar and FullStory ผู้ใช้ complain about most?

Based on our analysis of thousands of user reviews, Hotjar ผู้ใช้ most frequently mention the learning curve and occasional performance issues. FullStory ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

Here's the reality: 90% of ทีม will be perfectly served by Hotjar. The heatmaps are better, the surveys are a huge bonus, and it มีค่าใช้จ่าย a fraction of FullStory. I only recommend FullStory to ทีม that genuinely need to search through thousands of sessions by specific user attributes — if that sounds like you, it's worth every penny. For everyone else, start with Hotjar.

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Our วิธีการวิจัย

We evaluated FullStory and Hotjar across 7 UX วิเคราะห์ข้อมูล categories: pricing, session recording quality, search/filtering, mobile analytics, heatmaps, surveys/feedback, and value for money. We tested both platforms on real websites with live traffic. We analyzed 7,300+ reviews from G2, Capterra, and TrustRadius. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

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อัพเดทล่าสุด: April 11, 2026. ราคา and ฟีเจอร์ are verified weekly via automated tracking.