FullStory vs Hotjar (2026): Which Should You Choose?
Quick Answer
FullStory is the enterprise-grade session recording and digital experience analytics platform — offering complete data capture, powerful search, and mobile app analytics. Hotjar is the SMB-friendly, all-in-one UX tool combining heatmaps, recordings, surveys, and user interviews at a much lower price point with a free plan.
FullStory
9.0/10
Best for enterprise session analytics
Hotjar
9.0/10
Best for SMB UX analytics suite
Feature Comparison
| Feature | FullStory | Hotjar |
|---|---|---|
| Pricing | Free (1k sessions) / $199+/mo | Free / $39–$213+/mo |
| Free Plan | 1,000 sessions/month | 35 sessions/day (~1k/mo) |
| Session Recording | Excellent (complete data capture) | Excellent |
| Search & Filter | Advanced (user segments, events) | Good |
| Mobile App Analytics | Yes (native SDK) | Limited (web only) |
| Heatmaps | Yes | Excellent (click, scroll, move) |
| Surveys & Feedback | Basic | Advanced (NPS, surveys) |
| Best For | Enterprise, mobile apps, SaaS | SMBs, marketing, CRO teams |
Which do you use?
Who Should Choose What?
Choose FullStory if:
You are an enterprise or SaaS company needing deep session analysis, you have a mobile app requiring native analytics, you need powerful search and filtering of sessions by user attributes, or you need complete retroactive data replay.
Choose Hotjar if:
You are an SMB or mid-market company, you need a complete UX toolkit with heatmaps + recordings + surveys + feedback at a lower price, you want user interview recruitment, or you want a free starting point.
FAQ
Get our free SaaS Buyer's Guide (PDF)
Save hours of research. We cover pricing traps, hidden fees, and how to negotiate better deals.
Join 0 SaaS buyers. No spam, unsubscribe anytime.
Last updated: