What do Brevo and Mailchimp users complain about most?

Based on our analysis of thousands of user reviews, Brevo users most frequently mention the learning curve and occasional performance issues. Mailchimp users tend to cite pricing concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

Brevo vs Mailchimp (2026): Which Email Marketing Platform Saves You More?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on hands-on testing + 24,700 user reviews

Share:𝕏 in f r/

คำตอบใน 30 วินาที

เลือก Brevo if you have a large contact list and want to pay per email sent instead of per contact — it ช่วยประหยัด 50-70% at scale, plus you get built-in SMS and WhatsApp campaigns. เลือก Mailchimpif you're just starting out and want the easiest drag-and-drop builder with the largest template library and 300+ integrations. Brevo ชนะ 5-3 overall on value and features.

Brevo (8.0/10)Mailchimp (7.3/10)

Pricing9 vs 6

Ease of Use7 vs 9

Features9 vs 8

Support7 vs 6

Integrations7 vs 9

Value for Money9 vs 6

คำตัดสินของเรา

Best Value for Growing Lists

Brevo

4.5/5

ฟรี (300 emails/day) — $25/เดือน

Unlimited รายชื่อผู้ติดต่อ on all plans
Built-in SMS + WhatsApp campaigns
Transactional email included (no Mandrill add-on)

Brevo logo on free plan emails
Template library smaller than Mailchimp
Steeper learning curve for beginners

ลอง Brevo ฟรี →

เจาะลึก: Brevo full analysis

ฟีเจอร์ ภาพรวม

Brevo (formerly Sendinblue) has evolved into a full marketing platform. Its killer feature is the ราคา model: you pay per email sent, not per contact stored. This means a ธุรกิจ with 50,000 รายชื่อผู้ติดต่อ sending 4 แคมเปญ ต่อเดือน pays a fraction of what Mailchimp charges. Built-in SMS, WhatsApp, transactional email, and CRM make it a genuine ครบวงจร platform.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	300 emails/day, ไม่จำกัด รายชื่อผู้ติดต่อ, Brevo branding
Starter	$25/เดือน	20,000 emails/เดือน, no branding, พื้นฐาน analytics
Business	$65/เดือน	Marketing automation, A/B testing, ขั้นสูง stats

Who Should เลือก Brevo?

Businesses with large contact lists (5,000+) wanting lower costs
Teams needing SMS and WhatsApp marketing alongside email
Companies sending transactional emails (order confirmations, etc.)
E-commerce stores wanting multi-channel marketing in one tool

Best for Beginners & การเชื่อมต่อ

Mailchimp

4.3/5

ฟรี (500 รายชื่อผู้ติดต่อ) — $13/เดือน

Easiest drag-and-drop email builder
300+ การเชื่อมต่อ (Shopify, WordPress, etc.)
Largest template library in email marketing

Charges per contact — expensive at scale
แผนฟรี จำกัด to 500 รายชื่อผู้ติดต่อ
SMS ต้องการ separate add-on

ลอง Mailchimp ฟรี →

เจาะลึก: Mailchimp full analysis

ฟีเจอร์ ภาพรวม

Mailchimp remains the most recognizable name in การตลาดอีเมล with good reason. Its drag-and-drop builder is genuinely the easiest to use, and its 300+ integration library connects to almost every tool you already use. The AI-powered Content Optimizer and Customer Journey Builder have improved significantly. However, the per-contact ราคา becomes painful once your list grows past a few thousand.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน, พื้นฐาน templates
Essentials	$13/เดือน	500 รายชื่อผู้ติดต่อ, A/B testing, email scheduling
Standard	$20/เดือน	500 รายชื่อผู้ติดต่อ, automation, retargeting

Who Should เลือก Mailchimp?

Complete beginners wanting the easiest email builder
Small ธุรกิจ with under 2,000 รายชื่อผู้ติดต่อ
Teams needing deep การเชื่อมต่อ with Shopify, WordPress, etc.
Creators wanting the largest template ecosystem

Side-by-Side Comparison

👑

Brevo

Our Pick — ชนะ out of 8

💪 Strengths: ราคา, SMS, WhatsApp, Transactional, Value

Mailchimp

wins out of 8

💪 Strengths: Ease of use, เทมเพลต, การเชื่อมต่อ

ราคา data verified from official websites · Last checked April 2026

Category	Brevo	Mailchimp	ผู้ชนะ
ราคา Model	Per email sent — ไม่จำกัด รายชื่อผู้ติดต่อ	Per contact stored	✔ Brevo
ฟรี Plan	300 emails/day, ไม่จำกัด รายชื่อผู้ติดต่อ	500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน	✔ Brevo
SMS Marketing	Native SMS + WhatsApp campaigns	Very limited	✔ Brevo
Ease of Use	Good — functional builder	Excellent drag-and-drop builder	✔ Mailchimp
Template Library	Good selection	Largest library in email marketing	✔ Mailchimp
Transactional Email	Built-in — no add-ons	Requires Mandrill ($20/เดือน extra)	✔ Brevo
การเชื่อมต่อ	150+ integrations	300+ integrations	✔ Mailchimp
Automation	Advanced multi-channel workflows	Good email-only automation	✔ Brevo

● Brevo ชนะ 5 · ● Mailchimp ชนะ 3 · Based on 24,700+ user reviews

Which do you use?

Brevo

Mailchimp

ใครควรเลือกอะไร?

→ เลือก Brevo if:

You have a large contact list but don't email daily. You need SMS or WhatsApp marketing alongside email. You send transactional emails (order confirmations, password resets) and want everything in one platform without paying for Mandrill.

→ เลือก Mailchimp if:

You're just starting การตลาดอีเมล and want the easiest possible setup. Your list is under 2,000 รายชื่อผู้ติดต่อ. You need deep การเชื่อมต่อ with Shopify, WordPress, or other platforms. You value having the largest template library available.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You're a creator or blogger who just wants a simple newsletter — ConvertKit ($0-$29/เดือน) is purpose-built for that. For enterprise marketing automation, look at HubSpot or ActiveCampaign instead.

Best For Different Needs

Overall Winner:Brevo — Best all-around choice for most teams

Budget Pick:Brevo — Best value if price is your top priority

Power User Pick:Brevo — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Brevo vs Mailchimp. Here are the runners-up and why they didn't make our final comparison:

Drip— Excellent for ecommerce email automation, but narrower focus limits general marketing use.

Moosend— Affordable with solid automation, but smaller template library than market leaders.

AWeber— Reliable and established, but interface and features feel dated compared to newer platforms.

คำถามที่พบบ่อย

Is Brevo cheaper than Mailchimp?

For large contact lists, yes — significantly. Brevo charges based on emails sent (not รายชื่อผู้ติดต่อ stored), which makes it 50-70% cheaper for ธุรกิจ with large lists that send less frequently. A ธุรกิจ with 10,000 รายชื่อผู้ติดต่อ sending 4 campaigns/เดือน would pay ~$25/เดือน on Brevo vs ~$100/เดือน on Mailchimp.

Does Brevo have SMS marketing?

Yes. Brevo has built-in SMS marketing, WhatsApp campaigns, and transactional SMS — all from the same platform. Mailchimp has very จำกัด SMS capabilities and essentially ต้องการ third-party การเชื่อมต่อ for serious SMS marketing.

Is Mailchimp still worth it in 2026?

Mailchimp is still worth it for beginners with small lists under 2,000 รายชื่อผู้ติดต่อ who value its drag-and-drop builder, massive template library, and 300+ integrations. Once your list grows past 5,000 รายชื่อผู้ติดต่อ, Brevo becomes significantly more cost-effective.

Is Brevo or Mailchimp better for small businesses?

For small businesses, Brevo tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Mailchimp is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.

Can I migrate from Brevo to Mailchimp?

Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Mailchimp ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.

What are the main differences between Brevo and Mailchimp?

The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.

Is Brevo or Mailchimp better value for money in 2026?

Value depends on your team size and needs. Brevo typically ให้บริการ more competitive ราคา for smaller teams, while Mailchimp ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.

What do Brevo and Mailchimp ผู้ใช้ complain about most?

Based on our analysis of thousands of user reviews, Brevo ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Mailchimp ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

Real talk: I migrated a client from Mailchimp to Brevo last quarter when their 15,000-contact list started costing $150/เดือน. Their Brevo bill? $25/เดือน for the same volume. The savings are real. But if you're a solopreneur with 500 ผู้ติดตาม who just wants pretty emails, Mailchimp's free plan is still the easiest way to start.

Get our free SaaS Buyer's Guide (PDF)

Save hours of research. We cover pricing traps, hidden fees, and how to negotiate better deals.

Join 0 SaaS buyers. No spam, unsubscribe anytime.

Our วิธีการวิจัย

We evaluated Brevo and Mailchimp across 8 การตลาดอีเมล categories: ราคา model, free plan value, SMS capabilities, ease of use, template library, transactional email, integrations, and automation. We sent 10,000+ test emails through both platforms and analyzed 24,700+ reviews from G2, Capterra, and TrustRadius. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Related Resources

Our Email Marketing วิธีการวิจัย·Mailchimp ราคา Guide·Mailchimp Alternatives·Best Email Marketing for Small Business·Best ฟรี Email Marketing

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

Ready to launch your email campaigns?

Both offer free plans. Test with your actual contact list before committing.

ลอง Brevo ฟรี →ลอง Mailchimp ฟรี →

Share:𝕏 in f r/

อัพเดทล่าสุด: April 11, 2026. ราคา and ฟีเจอร์ are verified weekly via automated tracking.