Brevo vs Mailchimp (2026)

Contact-unlimited email + SMS marketing vs the most recognized name in email — updated April 2026.

Quick Verdict: Brevo wins 7-5 on value. Its pricing model (pay per send, not per contact) is a game-changer for large lists. Plus built-in SMS and WhatsApp campaigns. Mailchimp wins on brand recognition, ease of use, and its template ecosystem for beginners.

Best Value for Large Lists

Brevo

Email + SMS marketing billed by sends, not contacts

⭐ 4.5/5

Pros

Unlimited contacts on all plans
Charged per email sent, not stored
Built-in SMS and WhatsApp campaigns
Transactional email included
Free plan: 300 emails/day

Cons

Brevo logo on free plan emails
Template library smaller than Mailchimp
Less beginner-friendly

Free (300 emails/day) or from $25/mo

Try Brevo Free →

Best for Beginners

Mailchimp

The world's most popular email marketing platform

⭐ 4.3/5

Pros

Most recognizable email platform
Huge template library
Easy drag-and-drop builder
Strong integrations (300+)
Good analytics and reports

Cons

Charges per contact (expensive at scale)
Free plan limited to 500 contacts
Limited SMS capabilities

Free (500 contacts) or from $13/mo

Try Mailchimp Free →

Side-by-Side Comparison

Category	Brevo	Mailchimp
Pricing Model	Per email sent	Per contact stored
Free Plan Limit	300 emails/day	500 contacts
Unlimited Contacts	✅	❌
SMS Marketing	✅ Native	Very limited
WhatsApp Campaigns	✅	❌
Automation	✅	✅
Template Library	Good	Large
Transactional Email	✅	Add-on (Mandrill)
A/B Testing	✅	✅
Landing Pages	✅	✅
Ease of Use	Good	Excellent
Score	7/10	5/10

Which do you use?

Brevo

Mailchimp

Who Should Choose Each Tool

Choose Brevo if you…

Have a large list but email infrequently
Need SMS or WhatsApp campaigns
Send transactional emails alongside marketing
Want unlimited contacts on any plan

Choose Mailchimp if you…

Are just starting email marketing
Have a small list (under 1,000 contacts)
Want the largest template ecosystem
Need many third-party integrations

Frequently Asked Questions

Is Brevo cheaper than Mailchimp?

For large contact lists, yes. Brevo charges based on emails sent (not contacts stored), which makes it significantly cheaper for businesses with large lists that send less frequently.

Does Brevo have SMS marketing?

Yes. Brevo has built-in SMS marketing, WhatsApp campaigns, and transactional SMS. Mailchimp has very limited SMS capabilities in comparison.

Is Brevo (Sendinblue) good?

Yes. Brevo is a highly regarded email marketing platform with excellent deliverability, automation, and multi-channel features at competitive pricing.

Get our free SaaS Buyer's Guide (PDF)

Save hours of research. We cover pricing traps, hidden fees, and how to negotiate better deals.

Join 0 SaaS buyers. No spam, unsubscribe anytime.

Methodology: Scores are based on feature depth, pricing value, user reviews from G2 and Capterra, and hands-on testing. Updated April 2026.

Ready to launch your email campaigns?

Try Brevo Free →Try Mailchimp Free →

Share:𝕏 in f r/

Last updated: April 10, 2026