Constant Contact vs Mailchimp (2026)

Two of the most established email marketing platforms for small businesses — updated April 2026.

Quick Verdict: Mailchimp wins 7-5 overall. Its free plan, larger template library, and better analytics make it more accessible. Constant Contact wins on customer support — its phone and chat support is more responsive, which matters for small business owners without email marketing experience.

Best for Support

Constant Contact

Email marketing with excellent customer support

⭐ 4.2/5

Pros

Excellent phone and chat support
Strong deliverability rates
Event management tools
Social media posting included
Easy for non-technical users

Cons

No free plan
More expensive than Mailchimp at scale
Fewer integrations than Mailchimp

From $12/mo (500 contacts)

Try Constant Contact Free →

Best Overall Value

Mailchimp

Free email marketing with advanced features

⭐ 4.3/5

Pros

Free plan for 500 contacts
Larger template library
Better analytics and reporting
300+ integrations
A/B testing on all paid plans

Cons

Support slower than Constant Contact
Free plan now very limited
Pricing can get steep at scale

Free (500 contacts) or from $13/mo

Try Mailchimp Free →

Side-by-Side Comparison

Category	Constant Contact	Mailchimp
Free Plan	❌ (Trial only)	✅ 500 contacts
Customer Support	✅ Phone + chat	Email/chat only
Deliverability	Excellent	Excellent
Template Library	Good	Large
Analytics	Good	✅ Advanced
A/B Testing	✅	✅
Event Management	✅	❌
Social Media Tools	✅	Limited
Integrations	200+	300+
Ease of Use	Excellent	Excellent
Starting Price	$12/mo	Free or $13/mo
Score	5/10	7/10

Which do you use?

Constant Contact

Mailchimp

Who Should Choose Each Tool

Choose Constant Contact if you…

Want phone support as a small business owner
Run events and need event management tools
Are not tech-savvy and need help getting started
Post to social media alongside email

Choose Mailchimp if you…

Want to start email marketing for free
Need advanced analytics and A/B testing
Want access to 300+ integrations
Have a small list and want to grow it

Frequently Asked Questions

Is Constant Contact better than Mailchimp?

Constant Contact has slightly better deliverability rates and customer support. Mailchimp has a free plan, more templates, and better analytics. For small businesses, both are solid choices.

Does Constant Contact have a free plan?

No. Constant Contact does not have a permanent free plan. It offers a 60-day free trial. Paid plans start at $12/mo for up to 500 contacts.

Which has better deliverability, Constant Contact or Mailchimp?

Both have excellent deliverability. Constant Contact is consistently rated slightly higher in deliverability tests, while Mailchimp has improved significantly in recent years.

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Methodology: Scores are based on feature depth, pricing value, user reviews from G2 and Capterra, and hands-on testing. Updated April 2026.

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Last updated: April 10, 2026