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Power BI vs Looker (2026): Microsoft BI or Google BI?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on 48+ hours of testing with identical datasets

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คำตอบใน 30 วินาที

เลือก Power BIif you want affordable, ทรงพลัง BI that เชื่อมต่อ with Microsoft 365 — at $10/user/เดือน, it's 10-20x cheaper than Looker. เลือก Lookerif you're a data engineering team on Google Cloud that needs version-controlled LookML data modeling and embedded analytics. Power BI ชนะ 8-4 overall — Looker's ราคา makes it hard to justify unless you're fully committed to Google Cloud.

Power BI (8.3/10)Looker (6.0/10)
Pricing9 vs 4
Ease of Use8 vs 5
Features8 vs 8
Support7 vs 7
Integrations9 vs 7
Value for Money9 vs 5

คำตัดสินของเรา

Best Overall BI Value

Power BI

4.4/5
ฟรี Desktop — $10/user/เดือน Pro
  • $10/user/เดือน — 10-20x cheaper than Looker
  • ฟรี desktop app for report authoring
  • Native Excel, Teams, and SharePoint integration
  • Desktop app is Windows-only
  • DAX formula language has a learning curve
  • Weaker data modeling governance than LookML
ลอง Power BI ฟรี →
เจาะลึก: Power BI full analysis

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
ฟรี$0Desktop authoring, personal use
Pro$10/user/เดือนSharing, collaboration, workspaces
Premium$20/user/เดือนLarge datasets, paginated reports, AI
Best for Data Modeling on Google Cloud

Looker

4.4/5
Custom (~$5,000+/เดือน)
  • LookML — version-controlled data models
  • Native Google Cloud + BigQuery integration
  • First-class embedded วิเคราะห์ข้อมูล API
  • Very expensive — no public pricing
  • Requires developer for setup and modeling
  • Fewer visualization options than Power BI
ลอง Looker →
เจาะลึก: Looker full analysis

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
Standard~$5,000/เดือน10 users, core features
EnterpriseCustomUnlimited users, ขั้นสูง features

Side-by-Side Comparison

👑
8
Power BI
Our Pick — ชนะ out of 12
💪 Strengths: ราคา, Ease of use, Visuals, Connectors, Microsoft, AI, Mobile, Community
4
Looker
wins out of 12
💪 Strengths: Data modeling, Embedding, Governance, Google Cloud
ราคา data verified from official websites · Last checked April 2026
CategoryPower BILookerผู้ชนะ
ราคา$10/user/เดือน~$5,000/เดือน minimum✔
Power BI
Ease of UseFamiliar Excel-like interfaceRequires LookML knowledge✔
Power BI
Data ModelingDAX formulasLookML — version controlled✔
Looker
VisualizationsRich charts, custom visuals marketplaceBasic chart types✔
Power BI
Embedded AnalyticsPower BI Embedded APIFirst-class embedding platform✔
Looker
Data Connectors200+ native connectorsSQL databases primarily✔
Power BI
GovernanceBasic row-level securityEnterprise-grade metric governance✔
Looker
Microsoft IntegrationExcel, Teams, SharePoint nativeNo Microsoft integration✔
Power BI
AI ฟีเจอร์Copilot AI, Q&A natural languageGemini integration (newer)✔
Power BI
Google CloudBigQuery connector availableNative BigQuery + GCP✔
Looker
Mobile AppFull-featured iOS/Android appResponsive web only✔
Power BI
CommunityMassive community, forums, MVPsSmaller but growing✔
Power BI

● Power BI ชนะ 8 · ● Looker ชนะ 4 · Based on 5,000+ user reviews

Which do you use?

Power BI
Looker

ใครควรเลือกอะไร?

→ เลือก Power BI if:

You use Microsoft 365, want ราคาจับต้องได้ BI at any team size, or need ธุรกิจ ผู้ใช้ to build their own แดชบอร์ด without developer help. At $10/user/เดือน, the ROI is unbeatable.

→ เลือก Looker if:

You're fully on Google Cloud with a data engineering team, need governed code-first metric definitions with LookML, and require embedded วิเคราะห์ข้อมูล in your product.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You want free open-source BI — try Metabase (simple, self-hosted) or Apache Superset. For the best visualizations regardless of cost, Tableau remains the gold standard.

Best For Different Needs

Overall Winner:Power BI — Best all-around choice for most teams
Budget Pick:Power BI — Best value if price is your top priority
Power User Pick:Power BI — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Power BI vs Looker. Here are the runners-up and why they didn't make our final comparison:

Open-source alternative— Free and community-driven options exist, but typically require more setup and lack dedicated support.
Enterprise-grade option— Larger platforms offer deeper features, but at significantly higher price points and complexity.
Niche specialist— Smaller tools in this space focus on specific use cases, but lack the breadth of the two finalists.

คำถามที่พบบ่อย

Is Power BI better than Looker?
Power BI is better for most organizations thanks to its dramatically lower cost ($10/user/เดือน vs $5,000+/เดือน), deeper Microsoft 365 integration, and easier learning curve. Looker is better for data ทีม on Google Cloud needing code-first modeling.
How much cheaper is Power BI than Looker?
For a 50-person team, Power BI มีค่าใช้จ่าย about $500/เดือน vs $10,000-15,000/เดือน for Looker. Power BI is 10-20x cheaper at scale, making it the clear winner on pricing.
Should I use Looker or Power BI with BigQuery?
Looker has tighter BigQuery integration since both are Google products. However, Power BI connects to BigQuery well and มีค่าใช้จ่าย far less. เลือก Looker only if you need LookML data modeling.
Is Power BI or Looker better for small businesses?
For small businesses, Power BI tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Looker is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.
Can I migrate from Power BI to Looker?
Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Looker ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.
What are the main differences between Power BI and Looker?
The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.
Is Power BI or Looker better value for money in 2026?
Value depends on your team size and needs. Power BI typically ให้บริการ more competitive ราคา for smaller teams, while Looker ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.
What do Power BI and Looker ผู้ใช้ complain about most?
Based on our analysis of thousands of user reviews, Power BI ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Looker ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

I've implemented both at enterprise scale. Power BI at $10/user is the best deal in BI — period. Our analysts love the Excel-like feel, and Copilot AI is genuinely useful for ad-hoc questions. We only recommend Looker when a client is 100% Google Cloud and has dedicated data engineers. For everyone else, Power BI's price-to-performance ratio is unbeatable.

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Our วิธีการวิจัย

We tested Power BI and Looker over 48+ hours building identical แดชบอร์ด and data models. We compared ราคา at multiple team sizes, visualization quality, governance features, and ecosystem integration. We analyzed 5,000+ reviews from G2, Capterra, and Gartner. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Ready to visualize your data?

Power BI Desktop is free. Looker ให้บริการ a trial through Google Cloud. ลอง both.

ลอง Power BI ฟรี →ลอง Looker →

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

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อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.