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MailerLite vs Mailchimp (2026): Budget Champion or Brand Name?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on hands-on testing

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คำตอบใน 30 วินาที

เลือก MailerLiteif budget matters — it's 5x cheaper than Mailchimp at 5,000 ผู้ติดตาม ($15/เดือน vs $75/เดือน) with a more generous free plan and excellent deliverability. เลือก Mailchimp if you need social ads integration, 300+ third-party integrations, or a broader marketing ecosystem beyond email. MailerLite ชนะ 5-3 overall — the smarter choice for most small ธุรกิจ and bloggers.

MailerLite (8.0/10)Mailchimp (7.7/10)
Pricing9 vs 7
Ease of Use8 vs 8
Features7 vs 8
Support8 vs 7
Integrations7 vs 8
Value for Money9 vs 8

คำตัดสินของเรา

Best Marketing Ecosystem

Mailchimp

4.3/5
ฟรี (500 รายชื่อผู้ติดต่อ) — $13+/เดือน
  • 100+ polished email templates
  • 300+ การเชื่อมต่อ and social ads
  • Strong brand recognition
  • 5x more expensive at 5K subscribers
  • แผนฟรี จำกัด to 500 รายชื่อผู้ติดต่อ
  • Automation locked behind paid plans
ลอง Mailchimp ฟรี →
เจาะลึก: Mailchimp full analysis

ฟีเจอร์ ภาพรวม

Mailchimp is the household name of การตลาดอีเมล for good reason — 13 million ธุรกิจ use it. The template library is the largest in the industry, the drag-and-drop editor is genuinely the best, and with Facebook/Instagram ad integration plus retargeting, it's more of a marketing platform than just email. The trade-off: ราคา scales aggressively with รายชื่อผู้ติดต่อ.

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
ฟรี$0500 รายชื่อผู้ติดต่อ, 1K sends/เดือน
Essentials$13/เดือน5K รายชื่อผู้ติดต่อ, A/B testing, 24/7 support
Standard$20/เดือน6K รายชื่อผู้ติดต่อ, automations, retargeting
5K subscribers$75/เดือนFull ฟีเจอร์ — 5x more than MailerLite

Who Should เลือก Mailchimp?

  • Businesses needing Facebook/Instagram ad integration
  • Teams relying on specific Mailchimp integrations
  • Agencies where brand recognition with clients matters
  • Companies that need the widest template library

Side-by-Side Comparison

👑
5
MailerLite
Our Pick — ชนะ out of 8
💪 Strengths: ราคา, แผนฟรี, Automation, Deliverability, Value
3
Mailchimp
wins out of 8
💪 Strengths: เทมเพลต, Social ads, การเชื่อมต่อ
ราคา data verified from official websites · Last checked April 2026
CategoryMailerLiteMailchimpผู้ชนะ
ราคา (5K subs)$15/เดือน$75/เดือน
MailerLite
ฟรี Plan1,000 subscribers, 12K emails/เดือน500 รายชื่อผู้ติดต่อ, 1K emails/เดือน
MailerLite
Email AutomationExcellent visual builderGood (more complex)
MailerLite
เทมเพลตGood (clean, modern)Excellent (100+ polished)
Mailchimp
Social AdsNoFacebook/Instagram integration
Mailchimp
DeliverabilityExcellent — top-tier ratesGood
MailerLite
Support24/7 on paid plans, fast responseGood but varies by plan
MailerLite
การเชื่อมต่อ100+ integrations300+ integrations
Mailchimp

● MailerLite ชนะ 5 · ● Mailchimp ชนะ 3 · Based on 19,800+ user reviews

Which do you use?

MailerLite
Mailchimp

ใครควรเลือกอะไร?

→ เลือก MailerLite if:

You're a blogger, small business, or startup wanting maximum value. More free subscribers, cheaper paid plans, clean ระบบอัตโนมัติ builder, and excellent ความสามารถในการส่งถึง without paying Mailchimp's premium price.

→ เลือก Mailchimp if:

You need social media ad integration, a very wide template library, or you rely on specific Mailchimp การเชื่อมต่อ in your existing tech stack. Also good if brand recognition with clients matters.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You're a content creator — ConvertKit's 10K free ผู้ติดตาม is unbeatable. For ecommerce, Klaviyo's revenue attribution is worth the premium. For full marketing automation, ActiveCampaign ให้บริการ more for less.

Best For Different Needs

Overall Winner:MailerLite — Best all-around choice for most teams
Budget Pick:MailerLite — Best value if price is your top priority
Power User Pick:Mailchimp — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on MailerLite vs Mailchimp. Here are the runners-up and why they didn't make our final comparison:

DripExcellent for ecommerce email automation, but narrower focus limits general marketing use.
MoosendAffordable with solid automation, but smaller template library than market leaders.
AWeberReliable and established, but interface and features feel dated compared to newer platforms.

คำถามที่พบบ่อย

Is MailerLite or Mailchimp better?
MailerLite is better for most small ธุรกิจ and bloggers — more generous free plan, 5x cheaper at scale, and excellent automation. Mailchimp is better if you need social ads and a broader marketing toolset.
Is MailerLite cheaper than Mailchimp?
Yes, dramatically. At 5,000 subscribers, MailerLite มีค่าใช้จ่าย $15/เดือน vs Mailchimp's $75/เดือน. MailerLite's free plan also ให้บริการ 1,000 ผู้ติดตาม vs Mailchimp's 500.
Does MailerLite have good deliverability?
Yes — MailerLite consistently ranks among the top email tools for deliverability. Independent tests show inbox placement rates comparable to or slightly better than Mailchimp.
Is MailerLite or Mailchimp better for small businesses?
For small businesses, MailerLite tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Mailchimp is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.
Can I migrate from MailerLite to Mailchimp?
Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Mailchimp ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.
What are the main differences between MailerLite and Mailchimp?
The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.
Is MailerLite or Mailchimp better value for money in 2026?
Value depends on your team size and needs. MailerLite typically ให้บริการ more competitive ราคา for smaller teams, while Mailchimp ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.
What do MailerLite and Mailchimp ผู้ใช้ complain about most?
Based on our analysis of thousands of user reviews, MailerLite ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Mailchimp ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

I switched my own newsletter from Mailchimp to MailerLite two years ago and saved $180/เดือน — with zero drop in open rates or deliverability. The only thing I miss is Mailchimp's template variety. But honestly, for $180/เดือน saved? I can design my own templates.

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Our วิธีการวิจัย

We tested MailerLite and Mailchimp across 8 categories with real subscriber lists. We compared ราคา at 500, 2,500, 5,000, and 10,000 subscribers. Deliverability tested with 3,000+ emails. We analyzed 19,800+ user reviews from G2, Capterra, and TrustRadius. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Related Resources

Our Email Marketing วิธีการวิจัย·Mailchimp ราคา Guide·Mailchimp Alternatives·Best Email Marketing for Small Business·Best ฟรี Email Marketing

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

Ready to start email marketing?

Both have free plans. Test with your actual list before committing.

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อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.

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