Mailchimp vs ConvertKit vs Brevo
The ultimate 3-way showdown for email marketing
โดย Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 14, 2026 · Based on 27,100+ reviews
คำตอบใน 30 วินาที
เลือก Mailchimp if you are a small ธุรกิจ needing beautiful เทมเพลต and ecommerce integrations. เลือก ConvertKit if you are a creator who needs tag-based ระบบอัตโนมัติ and digital product sales. เลือก Brevo if you want the best value with email + SMS + CRM in one platform. Brevo ชนะ 4/10, ConvertKit ชนะ 3/10, Mailchimp ชนะ 3/10.
Score สรุป
Side-by-Side Comparison
| Category | Mailchimp | ConvertKit | Brevo | ผู้ชนะ |
|---|---|---|---|---|
| Free Plan | 500 contacts, 1K emails/mo | 10K subscribers, limited automation | 300 emails/day, unlimited contacts | ✔ Brevo |
| Pricing Model | Per subscriber ($13/500) | Per subscriber ($29/1K) | Per email sent ($9/5K emails) | ✔ Brevo |
| Templates | 100+ polished drag-drop templates | Minimal — text-focused by design | 60+ templates, good builder | ✔ Mailchimp |
| Automation | Customer journeys, decent | Best visual automation for creators | Strong workflow automation | ✔ ConvertKit |
| Deliverability | Good (93-96% industry average) | Excellent (96-99% for text emails) | Good (93-96%) | ✔ ConvertKit |
| Creator Tools | Landing pages, basic commerce | Paid newsletters, digital products, tip jars | Landing pages, forms | ✔ ConvertKit |
| CRM Features | Basic audience segments | Tag-based subscriber management | Full CRM with deal pipeline | ✔ Brevo |
| SMS Marketing | Add-on ($20+/mo) | Not available | Built-in SMS + WhatsApp | ✔ Brevo |
| Ecommerce | Best — Shopify, WooCommerce deep integrations | Basic commerce features | Good ecommerce integrations | ✔ Mailchimp |
| Analytics | Detailed reports, A/B testing | Clean reports, basic A/B | Good reports, heatmaps on premium | ✔ Mailchimp |
เจาะลึก: Each Tool
Mailchimp — The Household Name
Mailchimp is the most recognized การตลาดอีเมล brand with 13M+ users. Its strength is polish: beautiful templates, a ทรงพลัง drag-and-drop editor, and deep ecommerce การเชื่อมต่อ with Shopify, WooCommerce, and BigCommerce. The Customer Journey builder visualizes multi-step automations. Since the Intuit acquisition, it is evolving into an ครบวงจร marketing platform with social posting, ads, and a พื้นฐาน CRM.
เหมาะสำหรับ: Small ธุรกิจ selling products online who need beautiful emails and ecommerce tracking.
Biggest weakness: Getting expensive. ราคา increased 20%+ since the Intuit acquisition. The free plan went from 2,000 รายชื่อผู้ติดต่อ to 500.
ConvertKit (Kit) — The Creator's Tool
ConvertKit was built by a creator (Nathan Barry) for creators. The tag-based system replaces lists with flexible subscriber tagging. Visual automations trigger based on purchases, clicks, or tags. Built-in digital product sales, paid newsletters, and tip jars mean creators earn directly without external tools. Email ความสามารถในการส่งถึง is exceptional because the platform encourages plain-text, high-engagement emails.
เหมาะสำหรับ: Bloggers, YouTubers, podcasters, course creators, and anyone selling digital products.
Biggest weakness: Minimal email เทมเพลต by design. Not ideal for product ธุรกิจ needing rich visual emails or ecommerce tracking.
Brevo — The Value Powerhouse
Brevo (formerly Sendinblue) is the best value in email marketing. By charging per email sent instead of per subscriber, ธุรกิจ with large lists save 50-70% compared to Mailchimp. Beyond email, Brevo รวม SMS marketing, WhatsApp campaigns, a full CRM with deal pipeline, live chat, and transactional emails in one platform. The free plan with 300 emails/day and ไม่จำกัด รายชื่อผู้ติดต่อ is the most generous in the industry.
เหมาะสำหรับ: Budget-conscious businesses, companies needing email + SMS + CRM, and those with large subscriber lists.
Biggest weakness: เทมเพลต and editor are not as polished as Mailchimp. Fewer third-party การเชื่อมต่อ than competitors.
Which One Should YOU Choose?
Budget priority?
Go Brevo. Pay per email sent, not per subscriber. Save 50-70% compared to Mailchimp on large lists.
Creator / newsletter?
Go ConvertKit. Tag-based automation, paid newsletters, and digital product sales built for individual creators.
Ecommerce store?
Go Mailchimp. The Shopify/WooCommerce การเชื่อมต่อ with product recommendations and abandoned cart flows are unmatched.
Need email + SMS + CRM?
Go Brevo. The only platform that ผสมผสาน all three at this price point.
Also ข้อเสียidered
คำถามที่พบบ่อย
Is ConvertKit better than Mailchimp for creators?
Yes. Tag-based subscribers, visual automation, built-in digital product sales, and paid newsletter features make it purpose-built for creators. Mailchimp is better for product businesses.
Is Brevo cheaper than Mailchimp?
Significantly. Brevo charges per email sent ($9/5K emails, unlimited contacts). For large lists with moderate send frequency, expect 50-70% savings vs Mailchimp.
Which has the best free plan?
Brevo: 300 emails/day with unlimited contacts. Mailchimp: 500 contacts, 1K emails/month. ConvertKit: 10K subscribers but limited automation.
ความเห็นบรรณาธิการ
Mailchimp used to be the automatic recommendation, but their ราคา increases have pushed me toward Brevo for most small ธุรกิจ clients. For my own newsletter, I use ConvertKit because the tag-based system is just smarter than list-based. Brevo is the dark horse that deserves more attention, especially if you are paying Mailchimp $50+/เดือน.
Ready to pick your email platform?
All three offer free plans. Start sending today.
Our วิธีการวิจัย
We sent 50,000+ test emails across all three platforms, measured deliverability, and analyzed 27,100+ reviews from G2 and Capterra. ราคา verified April 2026.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
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