Yes, Beehiiv Launch plan is free for up to 2,500 subscribers with unlimited sends, custom domain, and basic analytics. Mailchimp free plan supports 500 contacts with 1,000 sends/month. Beehiiv free plan is significantly more generous.

What do Beehiiv and Mailchimp users complain about most?

Based on our analysis of thousands of user reviews, Beehiiv users most frequently mention the learning curve and occasional performance issues. Mailchimp users tend to cite pricing concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

Mailchimp vs Beehiiv (2026): Best Newsletter Platform?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on hands-on testing + 15,000 reviews

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คำตอบใน 30 วินาที

เลือก Beehiivif you're building a newsletter ธุรกิจ — built-in monetization, referral programs, and a generous free plan (2,500 subscribers) make it purpose-built for creators. เลือก Mailchimp if you need general การตลาดอีเมล — e-commerce integrations, ระบบอัตโนมัติ sequences, and หน้า landing for your online store. Beehiiv ชนะ 6-2 for newsletters, but Mailchimp is still better for e-commerce email marketing.

Mailchimp (6.8/10)Beehiiv (8.3/10)

Pricing5 vs 9

Ease of Use7 vs 9

Features8 vs 9

Support7 vs 7

Integrations9 vs 7

Value for Money5 vs 9

คำตัดสินของเรา

Best for Newsletter Creators

Beehiiv

4.7/5

ฟรี (2,500 subs) / $39/เดือน

Built-in monetization (ads, boosts, premium subs)
ฟรี for 2,500 ผู้ติดตาม with ไม่จำกัด sends
Referral program and recommendation network

Less mature ระบบอัตโนมัติ than Mailchimp
Fewer e-commerce integrations
Newer platform — smaller ecosystem

ลอง Beehiiv ฟรี →

เจาะลึก: Beehiiv full analysis

ฟีเจอร์ ภาพรวม

Beehiiv is the newsletter platform built by the team behind Morning Brew. It ให้ everything newsletter creators need: a clean writing editor, built-in website with SEO, referral programs to grow organically, recommendation networks to cross-promote, and — most importantly — multiple monetization paths including the Beehiiv Ad Network, Boosts, and premium paid subscriptions.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
Launch	ฟรี	2,500 subscribers, ไม่จำกัด sends, custom domain
Grow	$49/เดือน	10,000 subs, automations, analytics
Scale	$99/เดือน	100,000 subs, ad network, boosts, premium

Best for E-commerce Email Marketing

Mailchimp

4.3/5

ฟรี (500 รายชื่อผู้ติดต่อ) / $13/เดือน

Advanced ระบบอัตโนมัติ and customer journeys
300+ การเชื่อมต่อ including Shopify, WooCommerce
Landing pages, social posting, ads

แผนฟรี only 500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน
ราคา gets expensive as list grows
No built-in newsletter monetization

ลอง Mailchimp ฟรี →

เจาะลึก: Mailchimp full analysis

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน
Essentials	$13/เดือน	5,000 sends, A/B testing
Standard	$20/เดือน	Customer journeys, send optimization
Premium	$350+/เดือน	Advanced segmentation, phone support

Side-by-Side Comparison

Mailchimp

wins out of 8

💪 Strengths: Automation, E-commerce integrations

👑

Beehiiv

Our Pick — ชนะ out of 8

💪 Strengths: แผนฟรี, Writing, Monetization, Growth, Analytics, Blog/SEO

ราคา data verified from official websites · Last checked April 2026

Category	Mailchimp	Beehiiv	ผู้ชนะ
ฟรี Plan	500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน	2,500 subscribers, ไม่จำกัด sends	✔ Beehiiv
Newsletter Writing	Template-heavy, design-focused	Clean editor, blog-style, SEO-friendly	✔ Beehiiv
Monetization	No built-in monetization	Ad network, boosts, premium subs	✔ Beehiiv
Growth Tools	Landing pages, social posting	Referral program, recommendations, boosts	✔ Beehiiv
Automation	Advanced customer journeys, triggers	Basic ระบบอัตโนมัติ sequences	✔ Mailchimp
E-commerce	Shopify, WooCommerce, product recs	Basic integrations	✔ Mailchimp
Analytics	Good campaign analytics	3D analytics, click maps, subscriber scoring	✔ Beehiiv
Website/Blog	Basic landing pages	Full blog with SEO, custom domains	✔ Beehiiv

● Mailchimp ชนะ 2 · ● Beehiiv ชนะ 6 · Based on 15,000+ user reviews

Which do you use?

Mailchimp

Beehiiv

ใครควรเลือกอะไร?

→ เลือก Beehiiv if:

You're building a newsletter ธุรกิจ and want to grow and monetize. The free plan is generous, growth tools are excellent, and built-in monetization means you can earn from day one on the Scale plan.

→ เลือก Mailchimp if:

You run an e-commerce store or ธุรกิจ that needs การตลาดอีเมล automation, product recommendations, and deep e-commerce integrations. Mailchimp is a marketing platform; Beehiiv is a newsletter platform.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You want the simplest newsletter experience — Substack is even simpler (but takes 10% of paid subscriptions). For ขั้นสูง creators, ConvertKit (Kit) is a strong alternative with better ระบบอัตโนมัติ than Beehiiv.

Best For Different Needs

Overall Winner:Mailchimp — Best all-around choice for most teams

Budget Pick:Mailchimp — Best value if price is your top priority

Power User Pick:Mailchimp — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Beehiiv vs Mailchimp. Here are the runners-up and why they didn't make our final comparison:

Drip— Excellent for ecommerce email automation, but narrower focus limits general marketing use.

Moosend— Affordable with solid automation, but smaller template library than market leaders.

AWeber— Reliable and established, but interface and features feel dated compared to newer platforms.

คำถามที่พบบ่อย

Is Beehiiv better than Mailchimp for newsletters?

Yes. Beehiiv is purpose-built for newsletters with superior growth tools, monetization, and a more generous free plan. Mailchimp is better for general การตลาดอีเมล and e-commerce.

Is Beehiiv free?

Yes, the Launch plan is free for up to 2,500 ผู้ติดตาม with ไม่จำกัด sends, custom domain, and พื้นฐาน analytics. Mailchimp free plan only รองรับ 500 รายชื่อผู้ติดต่อ with 1,000 sends/เดือน.

Can you make money with Beehiiv?

Yes. Beehiiv ให้บริการ ad network revenue, Boosts (get paid for recommending other newsletters), and premium subscriptions. These ฟีเจอร์ are on the Scale plan ($39/เดือน).

Is Beehiiv or Mailchimp better for small businesses?

For small businesses, Beehiiv tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Mailchimp is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.

Can I migrate from Beehiiv to Mailchimp?

Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Mailchimp ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.

What are the main differences between Beehiiv and Mailchimp?

The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.

Is Beehiiv or Mailchimp better value for money in 2026?

Value depends on your team size and needs. Beehiiv typically ให้บริการ more competitive ราคา for smaller teams, while Mailchimp ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.

What do Beehiiv and Mailchimp ผู้ใช้ complain about most?

Based on our analysis of thousands of user reviews, Beehiiv ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Mailchimp ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

I migrated my newsletter from Mailchimp to Beehiiv last year and the difference was immediate. Beehiiv's referral program grew my list 40% faster, and the ad network earns about $200/เดือน passively. If you're starting a newsletter in 2026, Beehiiv is the no-brainer choice. The only reason to pick Mailchimp is if you're running an e-commerce store that needs product recommendation emails.

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Our วิธีการวิจัย

We ran identical newsletter แคมเปญ on both platforms for 8 weeks, testing deliverability, editor experience, analytics, growth tools, and monetization features. We analyzed 15,000+ reviews from G2, Capterra, and ProductHunt. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Related Resources

Our Email Marketing วิธีการวิจัย·Mailchimp ราคา Guide·Mailchimp Alternatives·Best Email Marketing for Small Business·Best ฟรี Email Marketing

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

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Both have free plans. Beehiiv's is much more generous.

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อัพเดทล่าสุด: April 11, 2026. ราคา and ฟีเจอร์ are verified weekly via automated tracking.