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Looker Studio vs Power BI (2026): ฟรี Google BI vs Microsoft BI

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on hands-on testing

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คำตอบใน 30 วินาที

Pick Looker Studio for a completely free, web-based BI tool with excellent Google Analytics, Ads, Sheets, and BigQuery connectors — no installation required. Pick Power BI for ระดับองค์กร data modeling, ขั้นสูง DAX calculations, richer visualization types, and deep Microsoft 365 integration. Looker Studio ชนะ 4-4 on categories but dominates on price; Power BI ชนะ on analytical depth.

Looker Studio (8.0/10)Power BI (7.7/10)
Pricing10 vs 6
Ease of Use8 vs 7
Features6 vs 9
Support6 vs 8
Integrations8 vs 9
Value for Money10 vs 7

คำตัดสินของเรา

Best ฟรี BI Tool

Looker Studio

4.4/5
ฟรี forever
  • Completely free — no paid tier exists
  • Native Google Analytics, Ads, BigQuery connectors
  • Web-based — works in any browser, no install
  • Less ทรงพลัง data modeling than Power BI
  • Fewer visualization types
  • Can be slow with large datasets
ลอง Looker Studio ฟรี →
เจาะลึก: Looker Studio full analysis

ฟีเจอร์ ภาพรวม

Looker Studio is Google's free BI tool that replaced Google Data Studio. It connects natively to every Google product — Analytics 4, Search ข้อเสียole, Google Ads, Sheets, and BigQuery — making it the go-to แดชบอร์ด tool for digital marketing teams. The sharing model mirrors Google Docs: anyone with the link can view, no accounts or licenses needed.

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
Looker Studio$0Unlimited reports, dashboards, sharing, connectors
Looker Studio Pro$9/user/เดือนTeam workspaces, admin controls, SLA

Who Should เลือก Looker Studio?

  • Marketing ทีม dashboarding Google Analytics and Ads
  • Agencies sharing client reports at zero cost
  • Startups and small ธุรกิจ with no BI budget
  • Anyone in the Google ecosystem (Sheets, BigQuery)
Best Enterprise BI Platform

Microsoft Power BI

4.6/5
ฟรี Desktop + $10/user/เดือน Pro
  • Advanced DAX data modeling and Power Query
  • 200+ data connectors
  • Rich visualization library with custom visuals
  • $10/user/เดือน for Pro (sharing ต้องการ it)
  • Desktop app is Windows-only for authoring
  • Steeper learning curve for DAX formulas
ลอง Power BI ฟรี →
เจาะลึก: Power BI full analysis

ฟีเจอร์ ภาพรวม

Power BI is Microsoft's enterprise BI platform used by over 5 million organizations. Its DAX formula language enables ซับซ้อน calculations that Looker Studio simply can't match. Power Query ให้ visual data transformation. The integration with Excel, SharePoint, and Teams makes it the natural choice for Microsoft 365 shops. Power BI Desktop is free; sharing and collaboration require Pro at $10/user/เดือน.

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
Desktop$0Full authoring, local use only
Pro$10/user/เดือนSharing, collaboration, scheduled refresh
Premium$20/user/เดือนPaginated reports, AI, larger datasets

Who Should เลือก Power BI?

  • Data analysts in Microsoft 365 environments
  • Organizations needing ขั้นสูง DAX data modeling
  • Enterprise ทีม requiring row-level security and governance
  • Companies with ซับซ้อน data transformation needs

Side-by-Side Comparison

👑
4
Looker Studio
Our Pick — ชนะ out of 8
💪 Strengths: ฟรี, Google connectors, Web-based, Sharing
4
Power BI
wins out of 8
💪 Strengths: Data modeling, Visualizations, Microsoft 365, Refresh
ราคา data verified from official websites · Last checked April 2026
CategoryLooker StudioPower BIผู้ชนะ
Priceฟรี foreverฟรี Desktop + $10/user/เดือน Pro✔
Looker Studio
Data ModelingBasic calculated fieldsAdvanced DAX and data model✔
Power BI
Google ConnectorsNative GA4, Ads, Sheets, BigQueryGood but via third-party connectors✔
Looker Studio
VisualizationsGood varietyRicher library + custom visuals marketplace✔
Power BI
Web-BasedYes — works in any browserDesktop app (Windows) + web viewer✔
Looker Studio
Microsoft 365Via third-party connectorsNative Excel, SharePoint, Teams✔
Power BI
Data RefreshNear real-time on connected sourcesScheduled refresh + DirectQuery✔
Power BI
Sharingฟรี public + private sharingPro license required for sharing✔
Looker Studio

● Looker Studio ชนะ 4 · ● Power BI ชนะ 4 · Based on 11,700+ user reviews

Which do you use?

Looker Studio
Power BI

ใครควรเลือกอะไร?

→ เลือก Looker Studio if:

You need marketing แดชบอร์ด connecting Google Analytics 4, Google Ads, Search ข้อเสียole, or BigQuery at zero cost. You're a digital marketing team or agency that lives in the Google ecosystem.

→ เลือก Power BI if:

You're a data analyst in a Microsoft 365 environment who needs ขั้นสูง DAX data modeling, ซับซ้อน Power Query transformations, and rich custom visualizations with enterprise governance.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You want a self-hosted open-source BI tool — try Metabase (free) or Apache Superset. For product วิเคราะห์ข้อมูล specifically, Mixpanel or Amplitude are purpose-built and more effective.

Best For Different Needs

Overall Winner:Looker Studio — Best all-around choice for most teams
Budget Pick:Looker Studio — Best value if price is your top priority
Power User Pick:Power BI — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Looker Studio vs Power BI. Here are the runners-up and why they didn't make our final comparison:

Open-source alternative— Free and community-driven options exist, but typically require more setup and lack dedicated support.
Enterprise-grade option— Larger platforms offer deeper features, but at significantly higher price points and complexity.
Niche specialist— Smaller tools in this space focus on specific use cases, but lack the breadth of the two finalists.

คำถามที่พบบ่อย

Is Looker Studio better than Power BI?
Looker Studio is better for Google ecosystem ผู้ใช้ and anyone wanting a free web-based BI tool. Power BI is better for Microsoft 365 ผู้ใช้ needing ขั้นสูง data modeling, DAX calculations, and richer visualizations.
Is Looker Studio completely free?
Yes. Looker Studio is completely free with no paid tiers. You get ไม่จำกัด reports, dashboards, and sharing. Power BI Desktop is free for local authoring; Power BI Pro for sharing มีค่าใช้จ่าย $10/user/เดือน.
Can Looker Studio replace Power BI for enterprise use?
For marketing แดชบอร์ด and Google-centric workflows, yes. For enterprise data modeling with DAX, row-level security, and ซับซ้อน transformations, no. Power BI has significantly deeper analytical capabilities.
Is Looker Studio or Power BI better for small businesses?
For small businesses, Looker Studio tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Power BI is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.
Can I migrate from Looker Studio to Power BI?
Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Power BI ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.
What are the main differences between Looker Studio and Power BI?
The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.
Is Looker Studio or Power BI better value for money in 2026?
Value depends on your team size and needs. Looker Studio typically ให้บริการ more competitive ราคา for smaller teams, while Power BI ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.
What do Looker Studio and Power BI ผู้ใช้ complain about most?
Based on our analysis of thousands of user reviews, Looker Studio ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Power BI ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

Real talk: this is actually the easiest BI decision to make. If your company runs on Google Workspace, use Looker Studio. If your company runs on Microsoft 365, use Power BI. Trying to swim against your ecosystem's current is where most ทีม waste months of productivity.

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Our วิธีการวิจัย

We tested Looker Studio and Power BI by building identical แดชบอร์ด on the same datasets — marketing วิเคราะห์ข้อมูล from GA4 and sales data from SQL databases. We compared data modeling, visualization quality, sharing workflows, and total cost. We analyzed 11,700+ reviews from G2, Capterra, and TrustRadius. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

Ready to build your first dashboard?

Both have free options. Build a real แดชบอร์ด and see which clicks for your team.

ลอง Looker Studio ฟรี →ลอง Power BI ฟรี →
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อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.