HubSpot vs Zoho CRM (2026): Which CRM Is Better?
โดย Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 9, 2026 · Based on 40+ hours of testing
คำตอบใน 30 วินาที
เลือก HubSpot if you want the best free CRM with an incredibly polished experience that scales into marketing, sales, and service hubs. เลือก Zoho if you need ราคาจับต้องได้ paid CRM ฟีเจอร์ and you are already in the Zoho ecosystem. HubSpot ชนะ 7-5 because its free tier is genuinely the best in the CRM market.
Verified Data (April 2026)
HubSpot free รองรับ 5 ผู้ใช้ vs Zoho free: 3 users. Zoho Standard ($14/user/เดือน) is slightly cheaper than HubSpot Starter ($15/seat/เดือน). HubSpot Professional jumps to $890/เดือน; Zoho Professional is $23/user/เดือน — dramatically cheaper at scale.
Sources: hubspot.com/pricing, zoho.com/crm/zohocrm-pricing, G2.com. Last verified April 2026.
คำตัดสินของเรา
HubSpot
- Best free CRM (unlimited users, 1M รายชื่อผู้ติดต่อ)
- Beautiful, intuitive interface
- Marketing + Sales + Service in one platform
- Gets very expensive at Professional tier ($890/เดือน)
- Limited customization on free plan
- Premium ฟีเจอร์ locked behind high-tier plans
เจาะลึก: HubSpot full analysis
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ | ผู้ชนะ |
|---|---|---|---|
| ฟรี CRM | $0 | Unlimited users, 1M รายชื่อผู้ติดต่อ, deals, email tracking | |
| Starter | $20/เดือน | Remove branding, more automations, email sequences | |
| Professional | $890/เดือน | Advanced automation, reporting, custom objects | |
| Enterprise | $3,600/เดือน | Advanced analytics, sandboxes, revenue tracking |
Zoho CRM
- Affordable paid plans ($14/user/เดือน)
- Deep customization and automation
- Part of massive Zoho ecosystem (50+ apps)
- Less intuitive interface
- แผนฟรี จำกัด to 3 users
- Support can be slow on lower tiers
เจาะลึก: Zoho CRM full analysis
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| ฟรี | $0 | 3 users, leads, รายชื่อผู้ติดต่อ, deals |
| Standard | $14/user/เดือน | Scoring, workflows, mass email |
| Professional | $23/user/เดือน | Signals, blueprints, inventory |
| Enterprise | $40/user/เดือน | Canvas, sandbox, multi-user portals |
Side-by-Side Comparison
| Category | HubSpot | Zoho CRM | ผู้ชนะ |
|---|---|---|---|
| ฟรี Plan | Unlimited users, 1M รายชื่อผู้ติดต่อ | 3 ผู้ใช้ limit | ✔ HubSpot |
| Paid Plan ราคา | $20/เดือน Starter, $890 Pro | $14/user/เดือน, scales linearly | ✔ Zoho |
| Ease of Use | Beautiful, intuitive | Functional but complex | ✔ HubSpot |
| Customization | Good on paid plans | Deep, flexible on all plans | ✔ Zoho |
| Marketing Tools | Full marketing hub built in | Separate Zoho Marketing | ✔ HubSpot |
| การเชื่อมต่อ | 1,500+ native integrations | 800+ integrations | ✔ HubSpot |
| AI ฟีเจอร์ | ChatSpot, content assistant | Zia AI — predictions, anomalies | ✔ Zoho |
| Onboarding | Excellent free academy | Good documentation | ✔ HubSpot |
| Ecosystem | Marketing + Sales + Service | 50+ Zoho apps for everything | ✔ Zoho |
| Reporting | Visual dashboards, clean | Comprehensive but busy | ✔ HubSpot |
| Community | Large, active community | Smaller community | ✔ HubSpot |
| Scalability | Expensive at scale | Linear pricing, predictable | ✔ Zoho |
● HubSpot ชนะ 7 · ● Zoho ชนะ 5 · Based on 18,000+ user reviews
Which do you use?
Real-World Testing Notes
Tested by Alex Chen | April 2026 | ฟรี CRM plans
| What We Tested | HubSpot | Zoho CRM |
|---|---|---|
| แผนฟรี รายชื่อผู้ติดต่อ | 1,000,000 รายชื่อผู้ติดต่อ | 5,000 records |
| แผนฟรี users | Unlimited | 3 users |
| Email tracking (free) | Yes (200 notifications/เดือน) | Yes (unlimited) |
| Customization depth | 6/10 (opinionated) | 9/10 (highly flexible) |
| UI learning curve | 1-2 days | 4-5 days |
The thing nobody mentions: HubSpot's free CRM is the most generous in the industry -- 1 million รายชื่อผู้ติดต่อ with ไม่จำกัด users. Zoho caps you at 5,000 records and 3 users. But Zoho's customization is dramatically deeper. Our sales team built 14 custom modules, 8 workflow automations, and a client portal in Zoho that HubSpot couldn't replicate without the $800/เดือน Professional plan.
ใครควรเลือกอะไร?
→ เลือก HubSpot if:
You want the best free CRM with room to grow into marketing ระบบอัตโนมัติ and sales tools. The free plan is genuinely ทรงพลัง enough for most small businesses, and the UX is top-tier.
→ เลือก Zoho CRM if:
You need ขั้นสูง CRM ฟีเจอร์ at a predictable, ราคาจับต้องได้ price. At $14-40/user/เดือน, Zoho gives you enterprise ฟีเจอร์ without the enterprise price tag. Especially good if you already use other Zoho products.
→ ควรหลีกเลี่ยงทั้งคู่ถ้า:
You need ระดับองค์กร CRM — look at Salesforce. For small team sales specifically, consider Pipedrive or Close for a more focused experience.
Best For Different Needs
Also ข้อเสียidered
We evaluated several other tools in this category before focusing on HubSpot CRM vs Zoho CRM. Here are the runners-up and why they didn't make our final comparison:
คำถามที่พบบ่อย
ความเห็นบรรณาธิการ
I recommend HubSpot to about 60% of people who ask me. The other 40%? Zoho. The split usually comes down to budget and team size. Startups tend to prefer one, enterprises the other.
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Our วิธีการวิจัย
We tested both HubSpot and Zoho CRM for 40+ hours across lead management, pipeline tracking, email marketing, and reporting. We evaluated ease of setup, learning curve, and total cost of ownership for ทีม of 5, 20, and 50. We analyzed 18,000+ reviews from G2, Capterra, and TrustRadius.
Related Resources
Ready to choose?
Both have free plans. Start with HubSpot for the best free experience.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology
อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.