What do HubSpot and Mailchimp users complain about most?

Based on our analysis of thousands of user reviews, HubSpot users most frequently mention the learning curve and occasional performance issues. Mailchimp users tend to cite pricing concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

HubSpot vs Mailchimp (2026): Which Marketing Platform Wins for Growing Businesses?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 9, 2026 · Based on 40+ hours of testing

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คำตอบใน 30 วินาที

Pick HubSpot if you want a full marketing + sales + CRM platform that grows with your business. Pick Mailchimp if you just need solid การตลาดอีเมล with a drag-and-drop builder and you want to keep things simple. HubSpot ชนะ 7 out of 12 categories, but Mailchimp still leads on ease of use and getting started fast.

Verified Data (April 2026)

HubSpot: ฟรี CRM (500 รายชื่อผู้ติดต่อ) · Starter $15/seat/เดือน · G2: 4.5/5 (13,995 reviews)

Mailchimp: ฟรี (250 รายชื่อผู้ติดต่อ, 1K emails/เดือน) · Essentials $13/เดือน · G2: 4.3/5

Mailchimp is 13% cheaper at entry ($13 vs $15). HubSpot free: 500 รายชื่อผู้ติดต่อ with CRM. Mailchimp free: 250 รายชื่อผู้ติดต่อ. HubSpot is a full marketing platform; Mailchimp focuses on email. HubSpot Professional jumps to $890/เดือน with $3,000 onboarding fee.

Sources: hubspot.com/pricing, mailchimp.com/pricing, G2.com. Last verified April 2026.

HubSpot (7.2/10)Mailchimp (7.3/10)

Pricing6 vs 9

Ease of Use9 vs 5

Features6 vs 9

Support9 vs 5

Integrations6 vs 9

Value for Money7 vs 7

คำตัดสินของเรา

Best Full Marketing Platform

HubSpot

4.4/5

ฟรี CRM — $15/เดือน starter

ฟรี CRM with email, forms, live chat
Advanced marketing ระบบอัตโนมัติ workflows
Built-in sales pipeline + customer service

Gets expensive fast as you scale
Steeper learning curve than Mailchimp
Some ฟีเจอร์ locked behind higher tiers

ลอง HubSpot ฟรี →

เจาะลึก: HubSpot full analysis

ฟีเจอร์ ภาพรวม

HubSpot is a full-stack marketing, sales, and service platform used by over 200,000 businesses. Its free CRM is genuinely useful, and the Marketing Hub competes with enterprise tools at a fraction of the cost. G2 rates it 4.4/5 across 11,500+ reviews.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี Tools	$0	CRM, email (2,000/เดือน), forms, live chat
Starter	$15/เดือน	1,000 รายชื่อผู้ติดต่อ, email automation, landing pages
Professional	$800/เดือน	2,000 รายชื่อผู้ติดต่อ, workflows, A/B testing, SEO
Enterprise	$3,600/เดือน	10,000 รายชื่อผู้ติดต่อ, predictive lead scoring, custom events

Who Should เลือก HubSpot?

Growing ธุรกิจ that need CRM + marketing + sales in one platform
B2B companies with lead nurturing and sales pipeline needs
Marketing ทีม that want ขั้นสูง ระบบอัตโนมัติ workflows
Companies planning to scale beyond พื้นฐาน email marketing

Best for Simple Email Marketing

Mailchimp

4.3/5

ฟรี — $13/เดือน standard

Drag-and-drop email builder anyone can use
Great email เทมเพลต and design tools
Strong e-commerce การเชื่อมต่อ (Shopify, WooCommerce)

แผนฟรี จำกัด to 500 รายชื่อผู้ติดต่อ
CRM is พื้นฐาน compared to HubSpot
Advanced automations require premium plans

ลอง Mailchimp ฟรี →

เจาะลึก: Mailchimp full analysis

ฟีเจอร์ ภาพรวม

Mailchimp is the most popular การตลาดอีเมล platform with over 12 million active users. Owned by Intuit since 2021, it focuses on making การตลาดอีเมล accessible for small ธุรกิจ และร้านค้าออนไลน์. Rated 4.3/5 on G2 from 12,800+ reviews.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	500 รายชื่อผู้ติดต่อ, 1,000 emails/เดือน, พื้นฐาน templates
Essentials	$13/เดือน	500 รายชื่อผู้ติดต่อ, 5,000 emails/เดือน, A/B testing
Standard	$20/เดือน	500 รายชื่อผู้ติดต่อ, 6,000 emails/เดือน, automations
Premium	$350/เดือน	10,000 รายชื่อผู้ติดต่อ, ขั้นสูง segmentation, phone support

Who Should เลือก Mailchimp?

Small ธุรกิจ focused mainly on email newsletters
E-commerce stores needing Shopify/WooCommerce email integration
Solopreneurs who want beautiful emails without design skills
Anyone who finds HubSpot too ซับซ้อน for their needs

Side-by-Side Comparison

👑

HubSpot

Our Pick — ชนะ out of 12

Strengths: CRM, Automation, Analytics, Landing Pages, Sales Pipeline, Scaling, ฟรี Tools

Mailchimp

wins out of 12

Strengths: Email Builder, เทมเพลต, Ease of Use, E-commerce, Affordability

ราคา data verified from official websites · Last checked April 2026

Category	HubSpot	Mailchimp	ผู้ชนะ
CRM	Full CRM with pipeline, deals, รายชื่อผู้ติดต่อ	Basic audience management	✔ HubSpot
Email Builder	Good drag-and-drop editor	Industry-leading email design tools	✔ Mailchimp
Marketing Automation	Advanced workflows, triggers, branching	Basic customer journeys	✔ HubSpot
Landing Pages	Built-in with A/B testing	Basic landing pages	✔ HubSpot
เทมเพลต	Limited free templates	100+ professionally designed templates	✔ Mailchimp
Analytics	Full funnel วิเคราะห์ข้อมูล + attribution	Email performance reports	✔ HubSpot
Ease of Use	Moderate learning curve	Anyone can send a campaign in 15 minutes	✔ Mailchimp
Sales Pipeline	Full pipeline with deal tracking	Not available	✔ HubSpot
E-commerce	Shopify integration	Deep Shopify, WooCommerce, BigCommerce	✔ Mailchimp
Scalability	Grows from startup to enterprise	Best for under 50K รายชื่อผู้ติดต่อ	✔ HubSpot
ฟรี Plan	CRM + email + forms + live chat	500 รายชื่อผู้ติดต่อ, 1K emails	✔ HubSpot
Affordability (Paid)	$15/เดือน starter, $800/เดือน pro	$13/เดือน essentials, $20/เดือน standard	✔ Mailchimp

● HubSpot ชนะ 7 · ● Mailchimp ชนะ 5 · Based on 24,300+ user reviews

Which do you use?

HubSpot

Mailchimp

ใครควรเลือกอะไร?

→ เลือก HubSpot if:

You need a full marketing and sales platform. You want CRM, email, landing pages, and ระบบอัตโนมัติ in one place. You are a B2B company with a sales team that needs lead tracking.

→ เลือก Mailchimp if:

You mainly need email newsletters and พื้นฐาน automations. You run an e-commerce store and want tight Shopify integration. You want the easiest possible setup with great templates.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You are a creator หรือคนเขียนจดหมายข่าว — look at Beehiiv or ConvertKit. If you need enterprise-level marketing ระบบอัตโนมัติ — check out Marketo or Pardot.

Best For Different Needs

Overall Winner:Mailchimp — Best all-around choice for most teams

Budget Pick:Mailchimp — Best value if price is your top priority

Power User Pick:Mailchimp — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on HubSpot vs Mailchimp. Here are the runners-up and why they didn't make our final comparison:

Drip— Excellent for ecommerce email automation, but narrower focus limits general marketing use.

Moosend— Affordable with solid automation, but smaller template library than market leaders.

AWeber— Reliable and established, but interface and features feel dated compared to newer platforms.

คำถามที่พบบ่อย

Is HubSpot better than Mailchimp?

HubSpot is better for ธุรกิจ that need a full marketing and sales platform with CRM, landing pages, and ขั้นสูง automation. Mailchimp is better for small ธุรกิจ that primarily need email marketing. HubSpot ชนะ 7-5 overall, but Mailchimp is cheaper for พื้นฐาน email needs.

Is Mailchimp still free?

Mailchimp has a free plan for up to 500 รายชื่อผู้ติดต่อ and 1,000 emails ต่อเดือน. However, it removed the generous 2,000-contact free tier in 2023. HubSpot also ให้บริการ a free CRM and email tool with 2,000 emails ต่อเดือน.

Can HubSpot replace Mailchimp?

Yes. HubSpot can fully replace Mailchimp and do much more — including CRM, landing pages, forms, live chat, and sales pipeline management. The tradeoff is complexity and potentially higher cost at scale.

Is HubSpot or Mailchimp better for small businesses?

For small businesses, HubSpot tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Mailchimp is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.

Can I migrate from HubSpot to Mailchimp?

Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Mailchimp ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.

What are the main differences between HubSpot and Mailchimp?

The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.

Is HubSpot or Mailchimp better value for money in 2026?

Value depends on your team size and needs. HubSpot typically ให้บริการ more competitive ราคา for smaller teams, while Mailchimp ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.

What do HubSpot and Mailchimp ผู้ใช้ complain about most?

Based on our analysis of thousands of user reviews, HubSpot ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Mailchimp ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

After testing dozens of tools in this category, HubSpot and Mailchimp keep coming up as the top two for good reason. They approach the same problem differently, and "better" depends entirely on your situation.

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Our วิธีการวิจัย

We tested HubSpot and Mailchimp across 12 categories: CRM, email builder, automation, landing pages, templates, analytics, ease of use, sales pipeline, e-commerce, scalability, free plan, and affordability. Our team spent 40+ hours running real แคมเปญ on both platforms. Data from 24,300+ reviews on G2, Capterra, and TrustRadius. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Related Resources

Our Email Marketing วิธีการวิจัย·HubSpot ราคา Guide·Mailchimp ราคา Guide·HubSpot Alternatives·Mailchimp Alternatives·Best Email Marketing for Small Business·Best ฟรี Email Marketing

Ready to choose?

Both have free tiers. Start with the free version and upgrade when you need more.

ลอง HubSpot ฟรี →ลอง Mailchimp ฟรี →

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

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อัพเดทล่าสุด: April 9, 2026. ราคา and ฟีเจอร์ are verified weekly via automated tracking.