HubSpot vs Keap (2026): Which CRM Is Right for Your Business?
By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 9, 2026 · Based on 30+ hours of testing
คำตอบใน 30 วินาที
HubSpot ชนะ 7-5 overall. It has a free CRM, a much bigger feature set, and scales from solo founders to enterprise.Keap is a niche pick for very small service ธุรกิจ that want sales ระบบอัตโนมัติ + invoicing + appointment booking in one simplified tool. But at $249/เดือน, it is a hard sell when HubSpot free exists.
Verified Data (April 2026)
HubSpot has a free CRM; Keap has no free plan and starts at $249/เดือน. Keap รวม CRM + ระบบอัตโนมัติ + payments in one package. HubSpot Starter ($15/seat) is far cheaper for small teams. Keap is purpose-built for small ธุรกิจ automation.
Sources: hubspot.com/pricing, keap.com/pricing, G2.com. Last verified April 2026.
คำตัดสินของเรา
HubSpot
- ฟรี CRM with ไม่จำกัด รายชื่อผู้ติดต่อ
- Full marketing, sales, service, CMS hubs
- Massive integration ecosystem (1,500+)
- Gets expensive at Professional/Enterprise tiers
- Per-contact ราคา on marketing adds up
- Can be overwhelming for solopreneurs
เจาะลึก: HubSpot full analysis
ฟีเจอร์ ภาพรวม
HubSpot is the market-leading CRM platform with separate hubs for Marketing, Sales, Service, CMS, and Operations. The free CRM is genuinely useful — contact management, deal tracking, email, and forms at no cost. G2 rates it 4.5/5 from 11,400+ reviews.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ | ผู้ชนะ |
|---|---|---|---|
| ฟรี Tools | $0 | CRM, forms, email, หน้า landing (limited) | |
| Starter | $15/เดือน | Remove branding, 1,000 รายชื่อผู้ติดต่อ, simple automation | |
| Professional | $800/เดือน | Full automation, reporting, 2,000 รายชื่อผู้ติดต่อ | |
| Enterprise | $3,600/เดือน | Advanced reporting, custom objects, teams |
Who Should เลือก HubSpot?
- Startups that want a free CRM they can grow into
- Marketing ทีม that need inbound tools (blog, SEO, landing pages)
- Growing companies that want one platform for sales + marketing + service
Keap
- All-in-one: CRM + invoicing + appointments
- Simple ระบบอัตโนมัติ for non-tech users
- Built-in payment collection
- Expensive — $249/เดือน minimum
- Contact limits are tight
- Much smaller integration ecosystem
เจาะลึก: Keap full analysis
ฟีเจอร์ ภาพรวม
Keap (formerly Infusionsoft) is a CRM built for small service businesses. It bundles CRM, email marketing, appointment booking, invoicing, and payment collection into one tool. G2 rates it 4.2/5 from 1,400+ reviews.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| Ignite | $249/เดือน | 1,500 รายชื่อผู้ติดต่อ, CRM, email, automation, invoicing |
| Grow | $329/เดือน | 2,500 รายชื่อผู้ติดต่อ, ขั้นสูง automation, A/B testing |
| Scale | $499/เดือน | 5,000 รายชื่อผู้ติดต่อ, ขั้นสูง reporting, lead scoring |
Who Should เลือก Keap?
- Small service ธุรกิจ (coaches, consultants, agencies) under 25 people
- Businesses that want CRM + invoicing + scheduling in one tool
- Non-technical owners who need simple, guided automations
Side-by-Side Comparison
| Category | HubSpot | Keap | ผู้ชนะ |
|---|---|---|---|
| ฟรี Plan | Yes — full free CRM | No (14-day trial) | ✔ HubSpot |
| Starting Price | $15/เดือน starter | $249/เดือน | ✔ HubSpot |
| Ease of Use | 4.3/5 | 4.4/5 (simpler for small biz) | ✔ Keap |
| Marketing ฟีเจอร์ | Blog, SEO, landing pages, ads | Email campaigns, พื้นฐาน landing pages | ✔ HubSpot |
| Sales Pipeline | Visual pipeline, sequences, forecasting | Basic pipeline | ✔ HubSpot |
| Invoicing | Basic (quotes only) | Full invoicing + payment collection | ✔ Keap |
| Appointment Booking | Meeting scheduler (basic) | Built-in with payment integration | ✔ Keap |
| Automation | Advanced เวิร์กโฟลว์ (Pro+) | Simple visual builder | ✔ HubSpot |
| การเชื่อมต่อ | 1,500+ in marketplace | ~300 integrations | ✔ HubSpot |
| Scalability | Startup to enterprise | Small ธุรกิจ only | ✔ HubSpot |
| E-commerce ฟีเจอร์ | Basic e-commerce tools | Product catalog, order forms, payments | ✔ Keap |
| Support | Email, chat, phone (paid plans) | Phone + chat on all plans | ✔ Keap |
● HubSpot ชนะ 7 · ● Keap ชนะ 5 · Based on 12,800+ user reviews
Which do you use?
ใครควรเลือกอะไร?
→ เลือก HubSpot if:
You want a CRM that grows with you from free to enterprise. Best for startups, marketing teams, and ธุรกิจ that want one platform for sales, marketing, and support.
→ เลือก Keap if:
You run a small service ธุรกิจ and need CRM + invoicing + appointment booking in one simple tool. Coaches, consultants, and small agencies with under 2,500 รายชื่อผู้ติดต่อ.
→ ควรหลีกเลี่ยงทั้งคู่ถ้า:
You need a budget CRM under $20/เดือน — try Pipedrive ($14/user) or Freshsales (free plan). For pure email marketing, Mailchimp or ConvertKit are better fits.
Best For Different Needs
Also ข้อเสียidered
We evaluated several other tools in this category before focusing on HubSpot vs Keap. Here are the runners-up and why they didn't make our final comparison:
คำถามที่พบบ่อย
ความเห็นบรรณาธิการ
Teams that switch from HubSpot to Keap last year, then switched back. Why? HubSpot just had better การเชื่อมต่อ with the rest of my stack. Lesson learned: ฟีเจอร์ matter less than ecosystem fit.
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Our วิธีการวิจัย
We tested HubSpot and Keap across 6 areas: pricing, CRM features, marketing automation, sales tools, integrations, and ease of use. Our team spent 30+ hours with both platforms and analyzed 12,800+ user reviews from G2, Capterra, and TrustRadius.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
Related Resources
Ready to choose?
HubSpot has a free CRM. Keap ให้บริการ a 14-day ทดลองใช้ฟรี.
Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology
อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.