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Fathom vs Plausible (2026): Which Privacy-First Analytics Tool Wins?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on 30+ hours of side-by-side testing

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คำตอบใน 30 วินาที

เลือก Plausibleif you want open-source วิเคราะห์ข้อมูล with the option to self-host, lower ราคา ($9/เดือน vs $15/เดือน), and EU-based data hosting. It's the better choice for most privacy-conscious teams. เลือก Fathomif you want the simplest possible แดชบอร์ด with proven 6+ year reliability, excellent uptime, and responsive founder-led support. Plausible ชนะ 7-5 overall — but Fathom's simplicity and track record earn it a devoted following.

Fathom (7.2/10)Plausible (7.8/10)
Pricing6 vs 8
Ease of Use9 vs 8
Features7 vs 8
Support8 vs 7
Integrations7 vs 7
Value for Money6 vs 9

คำตัดสินของเรา

Best for Simplicity & Stability

Fathom

4.8/5
$15/เดือน (100K pageviews)
  • 99.99% uptime over 6+ years
  • Absolute simplest วิเคราะห์ข้อมูล dashboard
  • Responsive founder-led email support
  • No self-hosting option (v2 is cloud-only)
  • More expensive per pageview than Plausible
  • Proprietary codebase
ลอง Fathom ฟรี →
เจาะลึก: Fathom full analysis

ราคา Breakdown (April 2026)

PlanPriceKey ฟีเจอร์
100K pageviews$15/เดือนUnlimited sites, email reports
200K pageviews$25/เดือนAll ฟีเจอร์ included

Who Should เลือก Fathom?

  • Non-technical ผู้ใช้ wanting the simplest dashboard
  • Teams valuing proven reliability and uptime
  • Users who prefer responsive, personal support
  • Companies that don't need self-hosting

Side-by-Side Comparison

5
Fathom
wins 5 out of 12
💪 Strengths: Uptime, Simplicity, API, Email reports, Support
👑
7
Plausible
Our Pick — ชนะ 7 out of 12
💪 Strengths: Price, Open source, Self-host, Goals, Properties, UTM, EU hosting, Script size
ราคา data verified from official websites · Last checked April 2026
CategoryFathomPlausibleผู้ชนะ
ราคา$15/เดือน for 100K$9/เดือน for 10K + self-host free
Plausible
Open SourceProprietary (v2)AGPL licensed, self-hostable
Plausible
Uptime/Reliability99.99% uptime, 6+ years99.9% uptime, newer
Fathom
Dashboard SimplicityAbsolute minimal designSimple but more ฟีเจอร์ visible
Fathom
Goal TrackingEvents and completionsCustom events + revenue goals
Plausible
APIFull REST APIStats API + Sites API
Fathom
Custom PropertiesLimited event metadataCustom properties on events
Plausible
Email ReportsWeekly/เดือนly email digestsEmail reports available
Fathom
UTM TrackingStandard UTM supportUTM + referrer + custom params
Plausible
EU Data HostingCanadian company, EU processingEU-based company, EU servers
Plausible
Script Size~1.5KB<1KB — smallest available
Plausible
Customer SupportResponsive email, founders replyCommunity + email
Fathom

● Fathom ชนะ 5 · ● Plausible ชนะ 7 · Based on 520+ user reviews

Which do you use?

Fathom
Plausible

ใครควรเลือกอะไร?

→ เลือก Plausible if:

You want open-source วิเคราะห์ข้อมูล with the option to self-host, lower pricing, and EU-based data hosting. Best for developers and privacy-conscious ธุรกิจ who want flexibility.

→ เลือก Fathom if:

You want the simplest possible วิเคราะห์ข้อมูล แดชบอร์ด with proven reliability and excellent personal support. Best for non-technical ผู้ใช้ who just want numbers without complexity.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You need ขั้นสูง วิเคราะห์ข้อมูล like funnels, cohorts, or user session recording — try Mixpanel or PostHog instead. If you want free analytics, Umami (self-hosted) or Google Analytics are your options.

Best For Different Needs

Overall Winner:Plausible — Best all-around choice for most teams
Budget Pick:Plausible — Best value if price is your top priority
Power User Pick:Plausible — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Fathom vs Plausible. Here are the runners-up and why they didn't make our final comparison:

MatomoSelf-hosted option with full data ownership, but requires server maintenance.
MixpanelBest for product analytics and event tracking, but pricing escalates with data volume.
PostHogOpen-source with session recording and feature flags, but can be complex to set up.

คำถามที่พบบ่อย

Is Plausible better than Fathom?
Plausible is better for most ผู้ใช้ due to lower ราคา ($9/เดือน vs $15/เดือน), open-source codebase, and self-hosting option. Fathom is better if you want proven stability and the simplest dashboard.
Can I self-host Fathom?
Fathom Lite (v1) was open source but is no longer maintained. Current Fathom v2 is cloud-only. Plausible ให้บริการ a maintained self-hosted Community Edition.
Do both work without cookies?
Yes, both are cookie-free วิเคราะห์ข้อมูล tools. Neither ต้องการ consent banners for GDPR, CCPA, or PECR compliance. Both use privacy-friendly methods to count unique visitors.
Is Fathom or Plausible better for small businesses?
For small businesses, Fathom tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Plausible is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.
Can I migrate from Fathom to Plausible?
Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Plausible ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.
What are the main differences between Fathom and Plausible?
The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.
Is Fathom or Plausible better value for money in 2026?
Value depends on your team size and needs. Fathom typically ให้บริการ more competitive ราคา for smaller teams, while Plausible ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.
What do Fathom and Plausible ผู้ใช้ complain about most?
Based on our analysis of thousands of user reviews, Fathom ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Plausible ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

Teams that switch from Fathom to Plausible last year for the self-hosting. Then I switched back. Why? I got tired of maintaining the Docker containers, and Fathom's support team literally responded in 20 minutes when my tracking broke. For $6/เดือน more, I'll take the reliability and personal touch. But if you're a developer who enjoys self-hosting, Plausible is the obvious choice.

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Our วิธีการวิจัย

We ran Fathom and Plausible on the same websites for 30+ hours, comparing data accuracy, script performance, แดชบอร์ด usability, goal tracking, and ราคา at multiple traffic levels. We analyzed 520+ reviews from G2, Capterra, and indie hacker communities. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

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ลอง Plausible ฟรี →ลอง Fathom ฟรี →

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

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