Etsy vs Amazon (2026): Where Should You Sell Online?
โดย Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 9, 2026 · Based on marketplace analysis
คำตอบใน 30 วินาที
เลือก Etsy if you sell handmade, vintage, or unique products and want a community that values craftsmanship. เลือก Amazon if you want access to 300M+ active buyers and the highest possible sales volume. Amazon ชนะ 6-4 for sellers who prioritize reach and scale, while Etsy is the better home for artisans and niche creators.
คำตัดสินของเรา
Etsy
- Built for handmade and vintage sellers
- Less competition than Amazon
- Buyers expect to pay premium prices
- Smaller audience than Amazon
- Rising fees (6.5% transaction fee)
- Limited to certain product categories
เจาะลึก: Etsy full analysis
Fees Breakdown (April 2026)
| Fee Type | Amount | Notes | ผู้ชนะ |
|---|---|---|---|
| Listing Fee | $0.20 per item | Renews every 4 months or when sold | |
| Transaction Fee | 6.5% | On sale price + shipping | |
| Payment Processing | 3% + $0.25 | Etsy Payments | |
| Offsite Ads | 12-15% | Optional, for sales from Etsy ads |
Who Should เลือก Etsy?
- Handmade product sellers (jewelry, art, crafts)
- Vintage item dealers (20+ years old)
- Print-on-demand sellers with unique designs
- Small creators who want a supportive community
Amazon
- 300M+ active customers worldwide
- FBA จัดการ storage, shipping, and returns
- Prime badge drives higher conversion
- Intense competition on most products
- Complex fee structure
- Amazon controls the customer relationship
เจาะลึก: Amazon full analysis
Fees Breakdown (April 2026)
| Fee Type | Amount | Notes |
|---|---|---|
| Individual Plan | $0.99/item sold | No monthly fee, จำกัด features |
| Professional Plan | $39.99/เดือน | Unlimited listings, full features |
| Referral Fee | 8-15% | Varies by category |
| FBA Fees | Varies by size/weight | Storage + fulfillment fees |
Who Should เลือก Amazon?
- Sellers who want maximum exposure and sales volume
- Private label brands with manufactured products
- Anyone who wants hands-off fulfillment through FBA
- Sellers with competitive ราคา on popular products
Side-by-Side Comparison
| Category | Etsy | Amazon | ผู้ชนะ |
|---|---|---|---|
| Audience Size | 90M+ active buyers | 300M+ active customers | ✔ Amazon |
| Competition Level | Lower, niche-focused | Extremely competitive | ✔ Etsy |
| Fulfillment | Self-fulfilled | FBA จัดการ everything | ✔ Amazon |
| Buyer Trust | Trusted for unique items | Highest trust, Prime guarantee | ✔ Amazon |
| Ease of Setup | Simple, fast onboarding | More ซับซ้อน setup | ✔ Etsy |
| Fee Transparency | Straightforward fees | Complex fee structure | ✔ Etsy |
| Brand Building | Your shop has personality | Limited brand visibility | ✔ Etsy |
| International Selling | Available but limited | Global marketplace, 20+ countries | ✔ Amazon |
| Revenue Potential | Good for niche items | Highest volume potential | ✔ Amazon |
| Advertising Tools | Etsy Ads (basic) | Amazon PPC, DSP, Sponsored Brands | ✔ Amazon |
● Etsy ชนะ 4 · ● Amazon ชนะ 6 · Based on 15,000+ seller reviews
Which do you use?
ใครควรเลือกอะไร?
→ เลือก Etsy if:
You sell handmade, vintage, or unique products. Etsy buyers expect one-of-a-kind items and are willing to pay premium prices. Great for artisans, crafters, and small-batch creators who value community.
→ เลือก Amazon if:
You want maximum sales volume and are willing to compete on price. Amazon is the best choice for private label products, wholesale, and anyone who wants FBA to handle fulfillment. The sheer traffic makes it hard to ignore.
→ ควรหลีกเลี่ยงทั้งคู่ถ้า:
You want full control over your brand experience. Build your own store on Shopify instead. If you sell digital products or courses, Gumroad or Teachable is a better fit.
Best For Different Needs
Also ข้อเสียidered
We evaluated several other tools in this category before focusing on Etsy vs Amazon. Here are the runners-up and why they didn't make our final comparison:
คำถามที่พบบ่อย
ความเห็นบรรณาธิการ
The honest answer nobody wants to hear: Etsy and Amazon are both solid choices. You won't regret either one. What you WILL regret is spending weeks researching instead of just picking one and starting.
Get our free SaaS Buyer's Guide (PDF)
Save hours of research. We cover pricing traps, hidden fees, and how to negotiate better deals.
Join 0 SaaS buyers. No spam, unsubscribe anytime.
Our วิธีการวิจัย
We evaluated Etsy and Amazon across 10 criteria including audience size, competition, fulfillment, trust, setup ease, fees, branding, international reach, revenue potential, and advertising. Our analysis included 15,000+ seller reviews from G2, Trustpilot, and seller communities. Fee data is verified monthly.
Related Resources
Ready to choose?
Both marketplaces are free to join. List your first product on each to test the waters.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology
อัพเดทล่าสุด: . Fees and ฟีเจอร์ are verified monthly via automated tracking.