Which has better email deliverability?

ActiveCampaign consistently scores higher on email deliverability tests, typically achieving 93-95% inbox placement rates. Brevo achieves solid 88-92% rates. For businesses where every email landing in the inbox matters, ActiveCampaign has the edge.

What do Brevo and ActiveCampaign users complain about most?

Based on our analysis of thousands of user reviews, Brevo users most frequently mention the learning curve and occasional performance issues. ActiveCampaign users tend to cite pricing concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

Brevo vs ActiveCampaign (2026): Email Volume vs Advanced Automation

By Alex Chen · นักวิเคราะห์ SaaS· อัพเดท เมษายน 11, 2026 · Based on hands-on testing with real campaigns

Share:𝕏 in f r/

คำตอบใน 30 วินาที

เลือก Brevoif you have a large contact list and want to pay based on emails sent (not รายชื่อผู้ติดต่อ stored) — it's significantly cheaper for high-volume senders. Also excellent for transactional emails and SMS. เลือก ActiveCampaign สำหรับที่สุด ทรงพลัง ระบบอัตโนมัติอีเมล with CRM, lead scoring, ขั้นสูง segmentation, and multi-step behavior-triggered workflows. Brevo ชนะ 5-3 on value and volume; ActiveCampaign ชนะ on ระบบอัตโนมัติ depth and deliverability.

Brevo (7.7/10)ActiveCampaign (6.7/10)

Pricing9 vs 7

Ease of Use5 vs 7

Features9 vs 5

Support7 vs 9

Integrations9 vs 7

Value for Money7 vs 5

คำตัดสินของเรา

Best Value for High-Volume Email

Brevo

4.4/5

ฟรี + $9/เดือน Starter

Price based on emails sent — not รายชื่อผู้ติดต่อ
แผนฟรี: 300 emails/day, ไม่จำกัด รายชื่อผู้ติดต่อ
Transactional email + SMS in one platform

Less ขั้นสูง ระบบอัตโนมัติ than ActiveCampaign
Brevo branding on free plan emails
CRM is less powerful

ลอง Brevo ฟรี →

เจาะลึก: Brevo full analysis

ฟีเจอร์ ภาพรวม

Brevo (formerly Sendinblue) is the go-to for high-volume email at low cost. Its unique ราคา model charges by emails sent, not รายชื่อผู้ติดต่อ stored — meaning you can have 500,000 รายชื่อผู้ติดต่อ and only pay for what you send. The free plan ให้บริการ 300 emails/day with ไม่จำกัด รายชื่อผู้ติดต่อ. Built-in transactional email API and SMS marketing make it an ครบวงจร communication platform.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	300 emails/day, ไม่จำกัด รายชื่อผู้ติดต่อ
Starter	$9/เดือน	5,000 emails/เดือน, no daily limit
Business	$18/เดือน	5,000 emails/เดือน + automation, A/B testing

Who Should เลือก Brevo?

Businesses with large contact lists (100K+) emailed infrequently
Teams needing transactional + marketing email in one platform
Companies wanting SMS marketing alongside email
Budget-conscious ทีม starting with a free plan

Best Email Automation Platform

ActiveCampaign

4.6/5

เริ่มต้น $15/เดือน (1,000 รายชื่อผู้ติดต่อ)

Most ทรงพลัง visual ระบบอัตโนมัติ builder
Built-in CRM with lead scoring
Site tracking and behavior-triggered campaigns

Priced per contact — expensive for large lists
Steeper learning curve
No free plan (14-day trial only)

ลอง ActiveCampaign ฟรี Trial →

เจาะลึก: ActiveCampaign full analysis

ฟีเจอร์ ภาพรวม

ActiveCampaign is the gold standard for email automation. Its visual ระบบอัตโนมัติ builder รองรับ ซับซ้อน multi-step sequences with branching logic, wait conditions, and A/B testing at every node. The built-in CRM รวม lead scoring, deal pipelines, and sales automation. Site tracking monitors visitor behavior and triggers แคมเปญ based on pages viewed, making it ideal for SaaS and e-commerce ธุรกิจ driving revenue through automation.

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
Starter	$15/เดือน	1,000 รายชื่อผู้ติดต่อ, พื้นฐาน automation
Plus	$49/เดือน	1,000 รายชื่อผู้ติดต่อ, CRM, lead scoring
Professional	$79/เดือน	1,000 รายชื่อผู้ติดต่อ, predictive sending, split automation

Who Should เลือก ActiveCampaign?

SaaS and e-commerce ธุรกิจ driving revenue through automation
Teams needing CRM with lead scoring and deal pipelines
Agencies managing ซับซ้อน multi-step client campaigns
Businesses where email ความสามารถในการส่งถึง is critical

Side-by-Side Comparison

ActiveCampaign

wins out of 8

💪 Strengths: Automation, CRM, Site tracking

👑

Brevo

Our Pick — ชนะ out of 8

💪 Strengths: ราคา, แผนฟรี, Transactional, SMS, Volume

ราคา data verified from official websites · Last checked April 2026

Category	Brevo	ActiveCampaign	ผู้ชนะ
ราคา Model	By emails sent — ไม่จำกัด รายชื่อผู้ติดต่อ	By contact count	✔ Brevo
ฟรี Plan	Yes — 300 emails/day free	No free plan (trial only)	✔ Brevo
Transactional Email	Built-in transactional API + SMTP	Via Postmark integration	✔ Brevo
SMS Marketing	Built-in SMS marketing	SMS via add-on	✔ Brevo
Large List Cost	100K รายชื่อผู้ติดต่อ: ~$18/เดือน	100K รายชื่อผู้ติดต่อ: ~$300+/เดือน	✔ Brevo
Automation	Good workflows	top-tier visual automation	✔ ActiveCampaign
CRM	Basic built-in CRM	Full CRM + lead scoring + pipelines	✔ ActiveCampaign
Deliverability	Good (88-92%)	Excellent (93-95%)	✔ ActiveCampaign

● Brevo ชนะ 5 · ● ActiveCampaign ชนะ 3· Based on 9,060+ user reviews

Which do you use?

Brevo

ActiveCampaign

ใครควรเลือกอะไร?

→ เลือก Brevo if:

You have a large contact list (100,000+) that you email infrequently, need transactional email plus marketing in one platform, or want to start with a generous free plan. Brevo's volume-based ราคา makes it 2-3x cheaper than ActiveCampaign for big contact bases.

→ เลือก ActiveCampaign if:

You need the most ซับซ้อนขั้นสูง ระบบอัตโนมัติอีเมล — multi-step behavior sequences, site tracking, lead scoring, CRM pipelines, and ซับซ้อน conditional logic. ActiveCampaign is the go-to for agencies and growing ธุรกิจ that rely on ระบบอัตโนมัติ to drive revenue.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You're a complete beginner — Mailchimp (free for 500 รายชื่อผู้ติดต่อ) is the easiest email platform to start with. For e-commerce specifically, Klaviyo's Shopify integration is unmatched. Both are less ทรงพลัง but simpler to learn.

Best For Different Needs

Overall Winner:Brevo — Best all-around choice for most teams

Budget Pick:Brevo — Best value if price is your top priority

Power User Pick:Brevo — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Brevo vs ActiveCampaign. Here are the runners-up and why they didn't make our final comparison:

Drip— Excellent for ecommerce email automation, but narrower focus limits general marketing use.

Moosend— Affordable with solid automation, but smaller template library than market leaders.

AWeber— Reliable and established, but interface and features feel dated compared to newer platforms.

คำถามที่พบบ่อย

Is Brevo better than ActiveCampaign?

Brevo is better for high-volume senders and transactional email at lower cost. ActiveCampaign is better for ขั้นสูง marketing automation, CRM, and behavior-based campaigns. Brevo has a free plan; ActiveCampaign starts at $15/เดือน.

What is Brevo formerly known as?

Brevo was formerly known as Sendinblue. The rebrand happened in 2023. The platform and ราคา model remain the same — volume-based email with ไม่จำกัด รายชื่อผู้ติดต่อ.

Which has better อัตราการส่งถึงอีเมล?

ActiveCampaign consistently achieves higher inbox placement rates (93-95%) compared to Brevo (88-92%). For ธุรกิจ where every email reaching the inbox matters, ActiveCampaign has the edge.

Is Brevo or ActiveCampaign better for small businesses?

For small businesses, Brevo tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. ActiveCampaign is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.

Can I migrate from Brevo to ActiveCampaign?

Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. ActiveCampaign ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.

What are the main differences between Brevo and ActiveCampaign?

The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.

Is Brevo or ActiveCampaign better value for money in 2026?

Value depends on your team size and needs. Brevo typically ให้บริการ more competitive ราคา for smaller teams, while ActiveCampaign ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.

What do Brevo and ActiveCampaign ผู้ใช้ complain about most?

Based on our analysis of thousands of user reviews, Brevo ผู้ใช้ most frequently mention the learning curve and occasional performance issues. ActiveCampaign ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

The real deciding factor nobody talks about: your contact list size. I've seen ธุรกิจ with 200K รายชื่อผู้ติดต่อ pay $600/เดือน on ActiveCampaign when Brevo would cost them $18/เดือน for the same sending volume. If you're just sending newsletters and transactional emails, Brevo is the no-brainer. But if your revenue depends on ซับซ้อนขั้นสูง ระบบอัตโนมัติ sequences that nurture leads through a sales pipeline, ActiveCampaign's ระบบอัตโนมัติ builder is worth every penny.

Get our free SaaS Buyer's Guide (PDF)

Save hours of research. We cover pricing traps, hidden fees, and how to negotiate better deals.

Join 0 SaaS buyers. No spam, unsubscribe anytime.

Our วิธีการวิจัย

We ran identical แคมเปญอีเมล on both platforms for 3 months, measuring ความสามารถในการส่งถึง rates, ระบบอัตโนมัติ capabilities, A/B testing features, and total cost at different list sizes (1K, 10K, 100K รายชื่อผู้ติดต่อ). We analyzed 9,060+ reviews from G2, Capterra, and การตลาดอีเมล communities. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Ready to pick your email platform?

Brevo has a free plan. ActiveCampaign has a 14-day trial. ลอง both with your actual list.

ลอง Brevo ฟรี →ลอง ActiveCampaign Trial →

Related Resources

ActiveCampaign Alternatives

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

Share:𝕏 in f r/

อัพเดทล่าสุด: April 11, 2026. ราคา and ฟีเจอร์ are verified weekly via automated tracking.