Beehiiv has a free plan for up to 2,500 subscribers with unlimited email sends. Paid plans start at $39/mo (Scale) for advanced features like automations and custom domains. Mailchimp's free plan is limited to 500 contacts with 1,000 sends per month.

What do Beehiiv and Mailchimp users complain about most?

Based on our analysis of thousands of user reviews, Beehiiv users most frequently mention the learning curve and occasional performance issues. Mailchimp users tend to cite pricing concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

Beehiiv vs Mailchimp (2026): Which Platform Is Best for Your Newsletter?

By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 11, 2026 · Based on hands-on testing and 21,000+ user reviews

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คำตอบใน 30 วินาที

เลือก Beehiivif you're a newsletter creator who wants growth tools (referral programs, boosts), monetization (ad network, paid subscriptions), and a free plan for 2,500 ผู้ติดตาม with ไม่จำกัด sends. เลือก Mailchimp if you need general ธุรกิจ การตลาดอีเมล with 300+ integrations, ขั้นสูง automation, and e-commerce tools. Beehiiv ชนะ 7-5 for newsletter creators. Mailchimp ชนะ for ธุรกิจ email marketing.

Beehiiv (7.3/10)Mailchimp (6.8/10)

Pricing8 vs 6

Ease of Use7 vs 8

Features8 vs 7

Support7 vs 6

Integrations5 vs 8

Value for Money9 vs 6

คำตัดสินของเรา

Best for Newsletter Creators

Beehiiv

4.7/5

ฟรี (2,500 subs) — from $39/เดือน

แผนฟรี: 2,500 subs, ไม่จำกัด sends
Built-in referral program and boosts
Ad network + paid subscription monetization

Fewer การเชื่อมต่อ than Mailchimp (50+ vs 300+)
Less suitable for e-commerce email
Automations require paid plan

ลอง Beehiiv ฟรี →

เจาะลึก: Beehiiv full analysis

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
Launch	$0	2,500 subs, ไม่จำกัด sends, web publication
Scale	$39/เดือน	Custom domains, automations, A/B testing
Max	$99/เดือน	Priority support, ขั้นสูง analytics, API access

Who Should เลือก Beehiiv?

Newsletter creators treating their publication as a business
Creators wanting to monetize through ads or paid subscriptions
Writers who need a built-in referral and growth program
Publishers wanting a web publication alongside email

Best for Business Email Marketing

Mailchimp

4.3/5

ฟรี (500 รายชื่อผู้ติดต่อ) — from $13/เดือน

300+ การเชื่อมต่อ with ธุรกิจ tools
Advanced วิเคราะห์ข้อมูล and A/B testing
E-commerce email automation

No newsletter-specific growth tools
No paid subscription or monetization features
แผนฟรี จำกัด to 500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน

ลอง Mailchimp ฟรี →

เจาะลึก: Mailchimp full analysis

ราคา Breakdown (April 2026)

Plan	Price	Key ฟีเจอร์
ฟรี	$0	500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน, พื้นฐาน templates
Essentials	$13/เดือน	5,000 รายชื่อผู้ติดต่อ, A/B testing, email scheduling
Standard	$20/เดือน	Advanced automation, retargeting, custom templates

Who Should เลือก Mailchimp?

Businesses running การตลาดอีเมล campaigns
E-commerce stores needing transactional email
Teams needing 300+ การเชื่อมต่อ with other tools
Marketers wanting ขั้นสูง ระบบอัตโนมัติ workflows

Side-by-Side Comparison

👑

Beehiiv

Our Pick — ชนะ out of 10

💪 Strengths: แผนฟรี, referral program, monetization, growth tools, web publication

Mailchimp

wins out of 10

💪 Strengths: Analytics, integrations, e-commerce

ราคา data verified from official websites · Last checked April 2026

Category	Beehiiv	Mailchimp	ผู้ชนะ
ฟรี Plan	2,500 subs, ไม่จำกัด sends	500 รายชื่อผู้ติดต่อ, 1,000 sends/เดือน	✔ Beehiiv
Referral Program	Built-in referral and rewards	Not available	✔ Beehiiv
Paid Subscriptions	Built-in paid tiers	Not available	✔ Beehiiv
Ad Monetization	Beehiiv Ad Network	Not available	✔ Beehiiv
Web Publication	Built-in website/blog	Basic landing pages	✔ Beehiiv
Growth Tools	Boosts, recommendations, magic links	Basic signup forms	✔ Beehiiv
Subscriber Import	One-click Substack migration	CSV import	✔ Beehiiv
Analytics	Newsletter-focused metrics	Advanced general analytics	✔ Mailchimp
การเชื่อมต่อ	50+ integrations	300+ integrations	✔ Mailchimp
E-commerce	Limited e-commerce tools	Full e-commerce integration	✔ Mailchimp

● Beehiiv ชนะ 7 · ● Mailchimp ชนะ 3 · Based on 21,000+ user reviews

Which do you use?

Beehiiv

Mailchimp

ใครควรเลือกอะไร?

→ เลือก Beehiiv if:

You run a newsletter as your primary ธุรกิจ and want to monetize through subscriptions, ads, or boosts. Beehiiv's growth tools and generous free plan (2,500 subs, ไม่จำกัด sends) make it the best newsletter-first platform in 2026.

→ เลือก Mailchimp if:

You run ธุรกิจ การตลาดอีเมล beyond newsletters — e-commerce campaigns, transactional emails, or need 300+ การเชื่อมต่อ with your existing tools. Mailchimp is the better all-purpose การตลาดอีเมล platform.

→ ควรหลีกเลี่ยงทั้งคู่ถ้า:

You want a full publishing platform with membership — check Ghost. For ขั้นสูง marketing automation, look at ConvertKit or ActiveCampaign.

Best For Different Needs

Overall Winner:Beehiiv — Best all-around choice for most teams

Budget Pick:Beehiiv — Best value if price is your top priority

Power User Pick:Beehiiv — Best for ขั้นสูง ผู้ใช้ who need maximum features

Also ข้อเสียidered

We evaluated several other tools in this category before focusing on Beehiiv vs Mailchimp. Here are the runners-up and why they didn't make our final comparison:

Drip— Excellent for ecommerce email automation, but narrower focus limits general marketing use.

Moosend— Affordable with solid automation, but smaller template library than market leaders.

AWeber— Reliable and established, but interface and features feel dated compared to newer platforms.

คำถามที่พบบ่อย

Is Beehiiv better than Mailchimp for newsletters?

Yes. Beehiiv is purpose-built for newsletter creators with referral programs, paid subscriptions, ad network access, and growth tools that Mailchimp simply doesn't offer.

Is Beehiiv free?

Beehiiv has a free plan for up to 2,500 ผู้ติดตาม with ไม่จำกัด sends. Paid plans start at $39/เดือน for automations and custom domains. Mailchimp's free plan is จำกัด to 500 รายชื่อผู้ติดต่อ.

Can you make money with Beehiiv?

Yes. Beehiiv ให้บริการ paid subscriptions, the Beehiiv Ad Network, boosts (paid referrals from other newsletters), and premium content gating. Mailchimp has no built-in monetization.

Is Beehiiv or Mailchimp better for small businesses?

For small businesses, Beehiiv tends to be the better starting point thanks to more accessible ราคา and a simpler onboarding process. Mailchimp is often the stronger choice for mid-size or enterprise ทีม that need deeper customization. Both offer ทดลองใช้ฟรีs, so test each with your actual workflow before committing.

Can I migrate from Beehiiv to Mailchimp?

Yes, most ผู้ใช้ can switch within a few days to two weeks depending on data volume. Mailchimp ให้ import tools and migration documentation to help with the transition. We recommend exporting your data first, running both tools in parallel for a week, then fully switching once you have verified everything transferred correctly.

What are the main differences between Beehiiv and Mailchimp?

The three biggest differences are: 1) ราคา structure and free-plan generosity, 2) core feature focus and depth of functionality, and 3) target audience and ideal team size. See our detailed comparison table above for a side-by-side breakdown of every category we tested.

Is Beehiiv or Mailchimp better value for money in 2026?

Value depends on your team size and needs. Beehiiv typically ให้บริการ more competitive ราคา for smaller teams, while Mailchimp ส่งมอบ better per-dollar value at scale with its enterprise features. Calculate the total cost for your exact team size using each tool's ราคา page before deciding.

What do Beehiiv and Mailchimp ผู้ใช้ complain about most?

Based on our analysis of thousands of user reviews, Beehiiv ผู้ใช้ most frequently mention the learning curve and occasional performance issues. Mailchimp ผู้ใช้ tend to cite ราคา concerns and limitations on lower-tier plans. Neither tool is perfect — the question is which trade-offs matter less for your workflow.

ความเห็นบรรณาธิการ

If you're building a newsletter, this isn't even close — Beehiiv was built for you. The referral program alone has helped creators grow 30-50% faster than on Mailchimp. But if you're running an e-commerce store and need ระบบอัตโนมัติอีเมล for abandoned carts and product launches, Mailchimp is the right tool. Different jobs, different tools.

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Our วิธีการวิจัย

We evaluated Beehiiv and Mailchimp across 10 categories: free plan generosity, referral/growth tools, paid subscriptions, ad monetization, web publication, subscriber growth, migration tools, analytics, integrations, and e-commerce. We analyzed 21,000+ reviews from G2, Product Hunt, and creator communities. ราคา verified April 2026.

Why you can trust this comparison

This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →

Related Resources

Our Email Marketing วิธีการวิจัย·Mailchimp ราคา Guide·Mailchimp Alternatives·Best Email Marketing for Small Business·Best ฟรี Email Marketing

Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology

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อัพเดทล่าสุด: April 11, 2026. ราคา and ฟีเจอร์ are verified weekly via automated tracking.