Apollo.io vs Lusha (2026): Which Sales Intelligence Tool Is Better?
By Alex Chen · นักวิเคราะห์ SaaS · อัพเดท เมษายน 9, 2026 · Based on 35+ hours of testing
คำตอบใน 30 วินาที
Pick Apollo.io if you want an ครบวงจร sales platform with a massive contact database, built-in email sequences, and a generous free plan. Pick Lusha if you need quick, accurate phone numbers and emails via a dead-simple Chrome extension. Apollo ชนะ on ฟีเจอร์ and value. Lusha ชนะ on data accuracy for phone numbers.
คำตัดสินของเรา
Apollo.io
- 275M+ contact database
- Built-in email sequences + dialer
- Generous free plan (50 credits/เดือน)
- Phone data less accurate than Lusha
- UI can feel overwhelming
- Email accuracy ~80%
เจาะลึก: Apollo.io full analysis
ฟีเจอร์ ภาพรวม
Apollo.io is an ครบวงจร sales intelligence and engagement platform. It ผสมผสาน a 275M+ contact database with email sequencing, a built-in dialer, intent data, and CRM enrichment. Think of it as ZoomInfo + Outreach in one tool at a fraction of the price.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ | ผู้ชนะ |
|---|---|---|---|
| ฟรี | $0 | 50 credits/เดือน, พื้นฐาน sequences, Chrome extension | |
| Basic | $49/user/เดือน | 500 credits/เดือน, ขั้นสูง filters, intent data | |
| Professional | $79/user/เดือน | 1,000 credits/เดือน, dialer, A/B testing | |
| Organization | $119/user/เดือน | 2,000 credits/เดือน, API, custom reports |
Who Should เลือก Apollo.io?
- SDR ทีม that need prospecting + outreach in one tool
- Startups that want ZoomInfo-quality data at a startup price
- Sales leaders who want sequence วิเคราะห์ข้อมูล and A/B testing
- Anyone who wants a serious free plan to get started
Lusha
- Higher phone number accuracy
- Dead-simple Chrome extension
- GDPR and CCPA compliant
- Smaller database (100M+ รายชื่อผู้ติดต่อ)
- No built-in sequences or dialer
- Only 5 free credits/เดือน
เจาะลึก: Lusha full analysis
ฟีเจอร์ ภาพรวม
Lusha focuses on doing one thing well: giving you accurate B2B contact data fast. The Chrome extension works on LinkedIn and company websites, revealing emails and phone numbers in one click. It is GDPR and CCPA compliant with data sourced from community-verified inputs.
ราคา Breakdown (April 2026)
| Plan | Price | Key ฟีเจอร์ |
|---|---|---|
| ฟรี | $0 | 5 credits/เดือน, Chrome extension |
| Pro | $36/user/เดือน | 40 credits/เดือน, list management, export |
| Premium | $59/user/เดือน | 80 credits/เดือน, bulk enrichment, CRM sync |
| Scale | Custom | Unlimited, intent data, API |
Who Should เลือก Lusha?
- Sales reps who live on LinkedIn and need quick lookups
- Teams in Europe that need GDPR-compliant data
- Anyone who wants simple, accurate phone numbers fast
- Small ทีม that already have a separate outreach tool
Side-by-Side Comparison
| Category | Apollo.io | Lusha | ผู้ชนะ |
|---|---|---|---|
| Database Size | 275M+ รายชื่อผู้ติดต่อ | 100M+ รายชื่อผู้ติดต่อ | ✔ Apollo |
| ฟรี Plan Credits | 50 credits/เดือน | 5 credits/เดือน | ✔ Apollo |
| Email Accuracy | ~80% | ~85% | ✔ Lusha |
| Phone Accuracy | ~70% | ~80% | ✔ Lusha |
| Built-in Sequences | Email + multi-step | No | ✔ Apollo |
| Built-in Dialer | Yes (Pro plan) | No | ✔ Apollo |
| Ease of Use | Moderate (many features) | Very easy — 1-click lookups | ✔ Lusha |
| GDPR Compliance | Compliant | ISO 27701 + GDPR certified | ✔ Lusha |
| Value per Dollar | More ฟีเจอร์ per dollar | Higher cost per credit | ✔ Apollo |
| การเชื่อมต่อ | Salesforce, HubSpot, 150+ | Salesforce, HubSpot, 50+ | ✔ Apollo |
● Apollo.io ชนะ 6 · ● Lusha ชนะ 4 · Based on hands-on testing + 8,600+ user reviews
Which do you use?
ใครควรเลือกอะไร?
→ เลือก Apollo.io if:
You want an ครบวงจร platform for prospecting, sequencing, and calling. Apollo gives you the most ฟีเจอร์ per dollar and a free plan that actually lets you do real work. Best for SDR teams, startups, and anyone replacing ZoomInfo.
→ เลือก Lusha if:
You need the most accurate phone numbers possible and want a no-fuss Chrome extension. Lusha is the fastest way to get contact data while browsing LinkedIn. Best for sales reps in regulated industries that need GDPR compliance.
→ ควรหลีกเลี่ยงทั้งคู่ถ้า:
You need ระดับองค์กร data with technographic and firmographic filters — look at ZoomInfo. If you want intent data as the primary feature, Bombora or 6sense may be better choices.
Best For Different Needs
Also ข้อเสียidered
We evaluated several other tools in this category before focusing on Apollo.io vs Lusha. Here are the runners-up and why they didn't make our final comparison:
คำถามที่พบบ่อย
ความเห็นบรรณาธิการ
Hot take: most people overthink this decision. Both Apollo and Lusha will get the job done. The real question is which one fits your existing workflow. ลอง both for a week — you'll know within 3 days.
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Our วิธีการวิจัย
We tested Apollo.io and Lusha over 3 weeks, looking up 500+ รายชื่อผู้ติดต่อ through both platforms and verifying email ความสามารถในการส่งถึง and phone accuracy. We compared free plans, Chrome extensions, CRM integrations, and sequence capabilities. We also analyzed 8,600+ user reviews from G2, Capterra, and TrustRadius.
Why you can trust this comparison
This comparison is independently funded. No vendor paid for placement or influenced our scores. Ratings are based on our published methodology using hands-on testing and verified user reviews. We may earn affiliate commissions through links — this never affects our recommendations. Read our full methodology →
Related Resources
Ready to choose?
Both tools offer free plans. Test them with your actual prospect list.
Data sources: Official ราคา pages, G2.com, Capterra.com. Prices and ratings verified April 2026. We update our top 50 comparisons monthly. Read our methodology
อัพเดทล่าสุด: . ราคา and ฟีเจอร์ are verified weekly via automated tracking.