Sarah Kim
Senior Analyst — Marketing & Sales SaaS
142 articles published · Coverage: Email Marketing, Marketing Automation, Sales Tools, CRM
About Sarah
Sarah Kim writes ToolVS's coverage of marketing and sales SaaS — email platforms, marketing automation, sales tools, and CRM (the marketing-side of CRM). Before ToolVS, Sarah was a growth marketer at three early-stage startups (one bootstrapped to $4M ARR, one acquired, one still operating). She built and managed the marketing stack at each — making the buying, integration, and switching decisions for the exact tools she now reviews. Sarah runs ToolVS's annual SaaS Pricing Increase Tracker and contributes to our churn research.
Areas of Expertise
- Email marketing platform selection (Mailchimp, Klaviyo, ConvertKit, Beehiiv, ActiveCampaign)
- Marketing automation workflows (HubSpot, ActiveCampaign, Customer.io)
- Sales-tool stacks for SDR and AE teams
- Lifecycle marketing for SaaS (onboarding, retention, win-back)
- Marketing analytics and attribution modeling
- CRM hygiene and data migration
Selected Work
Experience
| 2024–Present | Senior Analyst, ToolVS |
| 2022–2024 | Head of Growth, B2B SaaS (Series A) |
| 2019–2022 | Growth Marketer, Bootstrapped SaaS ($0 → $4M ARR) |
| 2016–2019 | Marketing Manager, Acquired Marketplace |
Connect: Reach Sarah via sarah@toolvs.co
More authors: View the full editorial team