Sendinblue vs Mailchimp (2026)

Sendinblue (now Brevo) charges per send while Mailchimp charges per contact — the pricing difference is massive — updated April 2026.

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Quick Verdict: Sendinblue/Brevo wins 7-5 on value and multi-channel capability. With unlimited contacts and pay-per-send pricing, it's dramatically cheaper for most businesses as they grow. Mailchimp wins for beginners who need the easiest possible interface and the most templates.

Best for Large Lists

Sendinblue (Brevo)

Email, SMS, and transactional email on unlimited contacts

⭐ 4.5/5

Pros

Unlimited contacts on all plans
Charges by emails sent, not stored
Transactional email included
SMS and WhatsApp marketing
Free plan: 300 emails/day

Cons

Template library smaller than Mailchimp
Learning curve for new users
Daily sending limit on free plan

Free (300 emails/day) or from $25/mo

Try Brevo Free →

Best for Beginners

Mailchimp

The world's most beginner-friendly email platform

⭐ 4.3/5

Pros

Easiest drag-and-drop builder
Largest template library
Strong analytics and reporting
300+ integrations
Free plan for 500 contacts

Cons

Charges per contact stored
Costs explode with list growth
Transactional emails cost extra (Mandrill)

Free (500 contacts) or from $13/mo

Try Mailchimp Free →

Side-by-Side Comparison

Category	Sendinblue / Brevo	Mailchimp
Pricing Model	Per email sent	Per contact stored
Unlimited Contacts	✅	❌
Free Plan	300 emails/day	500 contacts, 1,000/mo
Transactional Email	✅ Included	Mandrill add-on
SMS Marketing	✅	Very limited
WhatsApp Marketing	✅	❌
Template Library	Good	Large
Automation	✅ Advanced	✅ Good
Analytics	Good	✅ Advanced
Integrations	150+	300+
Ease of Use	Good	Excellent
Score	7/10	5/10

Which do you use?

Sendinblue/Brevo

Mailchimp

Who Should Choose Each Tool

Choose Sendinblue/Brevo if you…

Have a large list but email less frequently
Need transactional + marketing emails together
Want SMS and WhatsApp alongside email
Want unlimited contacts on any plan

Choose Mailchimp if you…

Are new to email marketing and need simplicity
Have a small list and send frequently
Want the most templates and integrations
Need advanced analytics from day one

Frequently Asked Questions

Is Sendinblue the same as Brevo?

Yes. Sendinblue rebranded to Brevo in 2023. The platform is the same — email marketing, SMS, and automation — now with an expanded focus on multi-channel customer engagement.

Why switch from Mailchimp to Sendinblue?

The main reason is pricing. Sendinblue/Brevo charges based on emails sent (not contacts stored), so businesses with large lists that send occasionally save significantly compared to Mailchimp.

Which is better for transactional emails, Mailchimp or Sendinblue?

Sendinblue/Brevo is better for transactional emails. It includes transactional email capabilities in all plans. Mailchimp requires using a separate product (Mandrill) for transactional emails at extra cost.

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Methodology: Scores are based on feature depth, pricing value, user reviews from G2 and Capterra, and hands-on testing. Updated April 2026.

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Last updated: April 10, 2026