Constant Contact vs Mailchimp (2026): Which Should You Choose?
Quick Answer
Mailchimp wins on price, features, and integration ecosystem — it has a free plan, more templates, and better marketing tools overall. Constant Contact wins on customer support (live phone support is rare in this space) and simplicity for non-technical small business owners. For most businesses, Mailchimp is the smarter choice; for tech-averse users who want hand-holding, Constant Contact is acceptable.
Constant Contact
7.2/10
Best for phone-support seekers
Mailchimp
8.5/10
Best overall for small businesses
Feature Comparison
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Pricing | $12–$80+/mo (no free plan) | Free / $13–$350+/mo |
| Free Plan | No (60-day trial) | Yes (500 contacts, 1k emails/mo) |
| Email Templates | Hundreds, easy to use | Excellent (100+ polished) |
| Automation | Basic | Good |
| Phone Support | Yes (all plans) | Paid plans only |
| Social Media Ads | No | Yes (Facebook/Instagram) |
| Integrations | 300+ | 300+ (better overall) |
| Best For | Non-tech small businesses | Most small to mid-size businesses |
Which do you use?
Who Should Choose What?
Choose Constant Contact if:
You are a non-technical small business owner who wants live phone support when you get stuck, you prefer a very simple drag-and-drop editor, or you are a nonprofit that qualifies for their 20% discount.
Choose Mailchimp if:
You want a free plan to start with, need more marketing features like social ads and landing pages, prefer a better value proposition at scale, or want more advanced automation and analytics.
FAQ
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