Wix Pricing 2026: Complete Breakdown
By ToolVS Research Team · Last Updated April 2026
30-SECOND ANSWER
Wix costs $0 for a basic site (with ads), $17/month for Light, $29/month for Core, $36/month for Business, and $159/month for Enterprise. Ecommerce requires Core ($29/month) or higher.
Wix Plans & Pricing
Free
- Wix branding and ads
- 500MB storage
- 500MB bandwidth
- Free Wix URL
- Basic templates
Light
- Custom domain
- Remove Wix ads
- 2GB storage
- Light analytics
- 30 minutes of video
Core
- 50GB storage
- Online payments
- Google Analytics
- 5 hours of video
- Online store
Business
- 100GB storage
- Subscription products
- Automated sales tax
- Dropshipping
- 10 hours of video
Hidden Costs & Gotchas
- Annual billing required for advertised prices (monthly is 30-40% more)
- Wix App Market apps often cost $5-20/month each
- Premium email hosting is separate ($6/mailbox/month)
- Domain costs extra (~$15/year) even on paid plans
- Cannot change template after publishing (start over)
Is Wix Worth It?
Wix free has too many limitations (ads, no domain, tiny storage). Light ($17/month) works for personal sites and portfolios. Core ($29/month) is required for any online store or business site. Business ($36/month) is needed for subscription products and advanced ecommerce. For most business sites, Squarespace ($16/month) offers better value with nicer templates. Wix is easier to use but produces less professional results.
Price Comparison: Wix vs Competitors
| Tool | Free | Starter | Mid-Tier | Enterprise |
|---|---|---|---|---|
| Wix | $0 | $17 /mo | $29 /mo | $36 |
| Squarespace | Free trial | $16/mo | $23/mo | $49/mo |
| Webflow | Free (staging) | $14/mo | $23/mo | $39/mo |
| WordPress.com | Free | $4/mo | $8/mo | $25/mo |
Frequently Asked Questions
Related: Wix Alternatives — All Pricing Guides
Last updated: . Pricing verified monthly.