Semrush Pricing 2026: Complete Breakdown
By ToolVS Research Team · Last Updated April 2026
30-SECOND ANSWER
Semrush costs $129.95/month for Pro, $249.95/month for Guru, and $499.95/month for Business. No free plan, but a limited free account allows 10 searches per day.
Semrush Plans & Pricing
Pro
$129.95
/mo
- 1 user
- 5 projects
- 500 keywords to track
- 10K results per report
- SEO, PPC, and social tools
MOST POPULAR
Guru
$249.95
/mo
- 1 user
- 15 projects
- 1,500 keywords
- Content marketing tools
- Historical data
Business
$499.95
/mo
- 1 user
- 40 projects
- 5,000 keywords
- API access
- Share of voice
Enterprise
Custom
contact sales
- Unlimited projects
- Unlimited keywords
- Custom data
- On-site training
- Dedicated manager
Hidden Costs & Gotchas
- Additional users cost $45-100/month each
- Annual billing saves about 17%
- Semrush .Trends add-on: $200/month
- Agency Growth Kit: $150/month
- Local SEO tools: $20-40/month extra
- API units limited per plan
Is Semrush Worth It?
Semrush Pro ($130/month) is the best all-in-one for solo marketers covering SEO, PPC, social, and content. Guru ($250/month) is for agencies needing content marketing tools and historical data. Business ($500/month) is for large agencies and enterprises. For pure SEO without PPC/social, Ahrefs Lite ($99/month) is cheaper. For budget options, SE Ranking ($44/month) covers most needs at a fraction of the cost.
Price Comparison: Semrush vs Competitors
| Tool | Free | Starter | Mid-Tier | Enterprise |
|---|---|---|---|---|
| Semrush | $129.95 | $249.95 /mo | $499.95 /mo | Custom |
| Ahrefs | Free webmaster tools | $99/mo | $199/mo | $399/mo |
| SE Ranking | Free trial | $44/mo | $88/mo | $176/mo |
| Moz Pro | Free tools | $99/mo | $179/mo | $599/mo |
Frequently Asked Questions
Is there a free plan for Semrush?
No free plan, but a free account allows 10 searches per day with limited data. A 7-day free trial of Pro or Guru is available (requires credit card).
What is the cheapest Semrush plan?
Pro at $129.95/month (or ~$108/month with annual billing). For cheaper alternatives, SE Ranking starts at $44/month with similar features.
Does Semrush offer discounts?
Annual billing saves 17%. Agency partners get discounts. No official nonprofit or education discount. Occasional promotional pricing available.
Related: Semrush Alternatives — All Pricing Guides
Last updated: . Pricing verified monthly.