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Semrush Pricing 2026: Complete Breakdown

By ToolVS Research Team · Last Updated April 2026

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30-SECOND ANSWER

Semrush costs $129.95/month for Pro, $249.95/month for Guru, and $499.95/month for Business. No free plan, but a limited free account allows 10 searches per day.

Semrush Plans & Pricing

Pro

$129.95
/mo
  • 1 user
  • 5 projects
  • 500 keywords to track
  • 10K results per report
  • SEO, PPC, and social tools
MOST POPULAR

Guru

$249.95
/mo
  • 1 user
  • 15 projects
  • 1,500 keywords
  • Content marketing tools
  • Historical data

Business

$499.95
/mo
  • 1 user
  • 40 projects
  • 5,000 keywords
  • API access
  • Share of voice

Enterprise

Custom
contact sales
  • Unlimited projects
  • Unlimited keywords
  • Custom data
  • On-site training
  • Dedicated manager

Hidden Costs & Gotchas

Is Semrush Worth It?

Semrush Pro ($130/month) is the best all-in-one for solo marketers covering SEO, PPC, social, and content. Guru ($250/month) is for agencies needing content marketing tools and historical data. Business ($500/month) is for large agencies and enterprises. For pure SEO without PPC/social, Ahrefs Lite ($99/month) is cheaper. For budget options, SE Ranking ($44/month) covers most needs at a fraction of the cost.

Price Comparison: Semrush vs Competitors

ToolFreeStarterMid-TierEnterprise
Semrush$129.95$249.95 /mo$499.95 /moCustom
AhrefsFree webmaster tools$99/mo$199/mo$399/mo
SE RankingFree trial$44/mo$88/mo$176/mo
Moz ProFree tools$99/mo$179/mo$599/mo

Frequently Asked Questions

Is there a free plan for Semrush?
No free plan, but a free account allows 10 searches per day with limited data. A 7-day free trial of Pro or Guru is available (requires credit card).
What is the cheapest Semrush plan?
Pro at $129.95/month (or ~$108/month with annual billing). For cheaper alternatives, SE Ranking starts at $44/month with similar features.
Does Semrush offer discounts?
Annual billing saves 17%. Agency partners get discounts. No official nonprofit or education discount. Occasional promotional pricing available.

Related: Semrush AlternativesAll Pricing Guides

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Last updated: . Pricing verified monthly.