Ahrefs Pricing 2026: Complete Breakdown
By ToolVS Research Team · Last Updated April 2026
30-SECOND ANSWER
Ahrefs costs $99/month for Lite, $199/month for Standard, $399/month for Advanced, and $999/month for Enterprise. No free plan, but Ahrefs Webmaster Tools is free for site owners.
Ahrefs Plans & Pricing
Lite
- 1 user
- Site Explorer (limited)
- Site Audit (1 project)
- Rank Tracker (750 keywords)
- Content Explorer
Standard
- 1 user
- Unlimited projects
- 6 months history
- Rank Tracker (2K keywords)
- SERP comparison
Advanced
- 3 users
- 2 years history
- Rank Tracker (5K keywords)
- Dashboard folders
- Looker Studio integration
Enterprise
- 5 users
- Unlimited history
- Rank Tracker (10K keywords)
- API access
- SSO and audit log
Hidden Costs & Gotchas
- Additional users cost $30-50/month each
- API access only on Enterprise ($999/month)
- Overages charged for exceeding usage limits
- Annual billing saves about 2 months (17% off)
- Site Audit crawl credits are limited per plan
Is Ahrefs Worth It?
Ahrefs Lite ($99/month) is sufficient for freelancers and small sites. Standard ($199/month) is the sweet spot for serious SEOs with unlimited projects and 6 months of history. Advanced ($399/month) is for agencies needing multiple users. For budget SEO, SE Ranking ($44/month) or Ubersuggest ($12/month) offer 80% of Ahrefs capabilities at a fraction of the price. Ahrefs excels at backlink analysis but Semrush offers more tools.
Price Comparison: Ahrefs vs Competitors
| Tool | Free | Starter | Mid-Tier | Enterprise |
|---|---|---|---|---|
| Ahrefs | $99 | $199 /mo | $399 /mo | $999 |
| Semrush | Free (limited) | $130/mo | $250/mo | $500/mo |
| SE Ranking | Free trial | $44/mo | $88/mo | $176/mo |
| Moz Pro | Free tools | $99/mo | $179/mo | $599/mo |
Frequently Asked Questions
Related: Ahrefs Alternatives — All Pricing Guides
Last updated: . Pricing verified monthly.