Umami vs Plausible (2026): Which Open-Source Analytics Is Better?
By ToolVS Research Team · Updated April 10, 2026 · Based on 28+ hours of testing
Quick verdict: Choose Plausible if you want a polished cloud product with better documentation and EU hosting. Choose Umami if you want MIT-licensed, 100% free self-hosting with a modern UI. Plausible wins 7-5 overall.
Our Verdict
Plausible
- Better documentation and onboarding
- EU-hosted with strong GDPR story
- ClickHouse backend scales well
- AGPL license more restrictive
- No free cloud tier
- Self-hosted requires more resources
🔍 Deep dive: Plausible full analysis
Pricing Breakdown (April 2026)
| Plan | Price | Notes |
|---|---|---|
| 10K pageviews | $9/mo | Unlimited sites |
| 100K pageviews | $19/mo | All features |
| Self-hosted | Free | Community Edition (AGPL) |
Umami
- MIT license — most permissive
- Free cloud tier (10K events)
- Modern Next.js-based UI
- Fewer features than Plausible
- Smaller community
- Less mature cloud offering
🔍 Deep dive: Umami full analysis
Pricing Breakdown (April 2026)
| Plan | Price | Notes |
|---|---|---|
| Hobby | Free | 10K events/month, 3 sites |
| Pro | $9/mo | 100K events, unlimited sites |
| Self-hosted | Free | MIT license, no restrictions |
Side-by-Side Comparison
| Category | Umami | Plausible | Winner |
|---|---|---|---|
| License | MIT — most permissive | AGPL — copyleft | ✔ Umami |
| Free Cloud Tier | 10K events free | No free tier | ✔ Umami |
| Documentation | Good but limited | Extensive guides and API docs | ✔ Plausible |
| Goal Tracking | Basic events | Events + revenue goals + funnels | ✔ Plausible |
| Self-Host Ease | Simple Docker/Vercel deploy | Requires more configuration | ✔ Umami |
| Community Size | 15K+ GitHub stars | 20K+ GitHub stars, larger community | ✔ Plausible |
| EU Data Hosting | US-based company | EU-based, EU servers | ✔ Plausible |
| Script Size | ~2KB | <1KB — smallest | ✔ Plausible |
| Tech Stack | Next.js — familiar to devs | Elixir/Phoenix | ✔ Umami |
| UTM Campaigns | Basic UTM tracking | Full UTM + source + medium | ✔ Plausible |
| Scalability | PostgreSQL/MySQL | ClickHouse for high volume | ✔ Plausible |
| UI Customization | Themeable, dark mode built-in | Fixed design | ✔ Umami |
● Plausible wins 7 · ● Umami wins 5 · Based on 550+ user reviews
Which do you use?
Who Should Choose What?
→ Choose Plausible if:
You want a polished cloud product with strong EU data hosting, comprehensive features, and the largest privacy analytics community.
→ Choose Umami if:
You want the most permissive MIT license, easy Vercel/Docker self-hosting, or a free cloud tier for small projects.
→ Consider neither if:
You need advanced analytics (try Mixpanel or PostHog) or want something completely free without self-hosting (try Microsoft Clarity or Google Analytics).
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Our Methodology
We self-hosted both Umami and Plausible and also tested their cloud offerings over 28+ hours. We compared feature depth, self-hosting ease, community support, and scaling. We analyzed 550+ reviews from GitHub, G2, and indie hacker forums.
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Last updated: . Pricing and features are verified weekly via automated tracking.