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Shopify vs Sellfy (2026): Which Should You Choose?

Quick Answer

Shopify is the go-to for physical product stores and serious ecommerce scaling. Sellfy was built specifically for creators — it handles digital downloads, print-on-demand, and subscriptions with almost zero technical setup. If you sell ebooks, music, presets, or merchandise, Sellfy gets you to market faster and cheaper.

Shopify

9.1/10

Best for physical products & scaling

Sellfy

8.2/10

Best for digital products & creators

Feature Comparison

FeatureShopifySellfy
Pricing$29/mo (Basic), $79/mo, $299/mo (Advanced)$22/mo (Starter), $59/mo (Business), $119/mo (Premium)
Free PlanNo (3-day trial)No (14-day free trial)
Digital DownloadsVia third-party appsBuilt-in, unlimited file sizes
Print-on-DemandVia Printful/Printify appsBuilt-in POD integration
SubscriptionsVia ReCharge app ($99+/mo)Built-in subscription products
Transaction Fees0.5–2% (unless Shopify Payments)0% on all paid plans
Best ForPhysical product brands, dropshippingCreators, digital goods, memberships

Which do you use?

Shopify
Sellfy

Who Should Choose What?

Choose Shopify if:

You sell physical products, need inventory management, want thousands of apps, plan to scale to significant revenue, or need advanced analytics and multi-channel selling.

Choose Sellfy if:

You are a creator selling digital products (ebooks, music, templates, videos), want built-in print-on-demand and subscriptions without extra apps, and want the simplest possible setup.

FAQ

Is Shopify or Sellfy better for digital products?
Sellfy is better for digital products — it has built-in digital delivery, no file size limits, and built-in subscriptions. Shopify requires third-party apps for digital delivery which adds complexity and cost.
Does Sellfy have transaction fees?
No — Sellfy charges 0% transaction fees on all paid plans. Only the free trial has a 2% fee. Shopify charges 0.5–2% unless you use Shopify Payments.

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