Is ON24 or Webex Webinars better for enterprise marketing?

ON24 is better for enterprise marketing — it's a Digital Experience Platform that goes beyond webinars to include engagement data, content hubs, and deep CRM/MAP integrations for pipeline attribution. Webex Webinars is better for internal all-hands, training, and events where scale (100,000+ attendees) matters more than marketing analytics.

How much does ON24 cost?

ON24 uses custom enterprise pricing — there's no published pricing. Based on industry reports, ON24 typically starts around $15,000-25,000/year for basic plans, with larger enterprises paying $50,000-100,000+/year. This makes it one of the most expensive webinar platforms, positioned for enterprise B2B marketing teams with large budgets. Webex Webinars is significantly more affordable at $68.75+/month.

ON24 vs Webex Webinars (2026): Enterprise Digital Experience Platform vs Video Infrastructure

By ToolVS Research Team · Updated April 10, 2026

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Quick Answer

ON24 wins for enterprise B2B marketing teams — it's a full Digital Experience Platform with deep engagement data, content hubs, and Salesforce/Marketo integration for pipeline attribution. Webex Webinars wins for scale and infrastructure — 100,000 attendees, Cisco security, and enterprise video backbone for internal events and large conferences.

ON24

8.8/10

Best for B2B enterprise marketing ROI

Webex Webinars

8.3/10

Best for massive scale enterprise events

Feature Comparison

Feature	ON24	Webex Webinars
Pricing	Enterprise (custom, ~$15K+/year)	From $68.75/month
Max Attendees	Up to 100,000	Up to 100,000
Engagement Data	Deep — time watched, clicks, polls	Basic attendance analytics
CRM Integration	Salesforce, Marketo, Eloqua native	Limited CRM native integration
Content Hub	Yes — ON24 Content Hub	No
On-demand	Yes — automated on-demand	Recording only
Pipeline Attribution	Yes — full revenue reporting	No
Best For	Enterprise B2B marketing teams	Enterprise internal events, all-hands

Which do you use?

ON24

Webex Webinars

Who Should Choose What?

→ Choose ON24 if:

You're an enterprise B2B marketing team running demand generation webinars and need to demonstrate pipeline attribution and ROI. You need deep integration with Salesforce or Marketo for lead scoring from webinar engagement. You want a content hub alongside webinars. Your marketing budget is significant and you need to justify webinar spend with revenue data.

→ Choose Webex Webinars if:

You need to reach 10,000-100,000 attendees reliably. You're in a Cisco-heavy enterprise environment where Webex integration simplifies procurement and security review. You run internal all-hands, training sessions, or large external conferences. Your primary need is reliable video infrastructure at scale, not marketing analytics.

Frequently Asked Questions

What is ON24's Digital Experience Platform?

ON24 has evolved beyond webinars into a Digital Experience Platform (DEP) that includes webinars, virtual events, content hubs, and always-on digital experiences. The platform tracks every attendee interaction — how long they watched, which polls they answered, which resources they downloaded, and when they left — and sends this data to CRM/marketing automation tools to update lead scores and trigger follow-up campaigns. This engagement intelligence is the key differentiator from basic webinar tools.

Can Webex Webinars handle 50,000 concurrent viewers?

Yes — Webex Webinars is one of the few platforms rated for 100,000 concurrent attendees, making it suitable for massive virtual conferences, earnings calls, and global all-hands meetings. The infrastructure is backed by Cisco's global network, which provides reliability for high-stakes events. For events of 10,000+ attendees, you need to contact Cisco for capacity planning and technical support. Webex Webinars is one of the most reliable choices for truly large-scale events.

Editor's Take

My team tested both On24 and Webex Webinars for a month each. The surprising winner? It came down to one thing — customer support. When things broke (and they always do), the tool with better support won.

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Last updated: April 10, 2026