Keap vs HubSpot (2026)

Small business CRM and automation vs all-in-one marketing platform — updated April 2026.

Quick Verdict: HubSpot wins 7-5 overall due to its free tier and scalability. Keap wins for small service businesses — cleaning companies, coaches, consultants — who need appointment booking, follow-up automation, invoicing, and a dedicated business phone number in one tool.

Best for Service Businesses

Keap

CRM and automation for small service businesses

⭐ 4.2/5

Pros

Business phone and SMS included
Appointment booking built-in
Invoicing and payments
Automated follow-up sequences
Lead capture forms

Cons

Expensive — starts at $249/mo
Steep learning curve
Less marketing depth than HubSpot

From $249/mo (2 users, 1,500 contacts)

Try Keap Free →

Best All-in-One Platform

HubSpot

Free CRM with full marketing and sales stack

⭐ 4.5/5

Pros

Free CRM with unlimited users
Full marketing automation suite
Sales sequences and pipeline
Service hub for customer support
1,000+ integrations

Cons

No built-in business phone
Advanced features require costly paid plans
Can be complex for tiny solo businesses

Free CRM or from $15/user/mo paid

Start HubSpot Free →

Side-by-Side Comparison

Category	Keap	HubSpot
Business Phone/SMS	✅ Included	Add-on
Appointment Booking	✅ Native	Meetings tool
Invoicing/Payments	✅ Native	Limited
Email Automation	✅	✅
Free Plan	❌	✅
Marketing Hub	Basic	✅ Full
Pipeline/CRM	✅	✅
Integrations	100+	1,000+
Reporting	Good	Excellent
Mobile App	✅	✅
Starting Price	$249/mo	Free or $15/user/mo
Score	5/10	7/10

Which do you use?

Keap

HubSpot

Who Should Choose Each Tool

Choose Keap if you…

Run a service business (cleaning, coaching, consulting)
Need appointment booking and follow-up automation
Want a dedicated business phone number
Need invoicing and payments built in

Choose HubSpot if you…

Want to start with a free CRM
Have separate marketing and sales functions
Need 1,000+ integrations with other tools
Plan to scale to enterprise marketing

Frequently Asked Questions

What happened to Infusionsoft?

Infusionsoft rebranded to Keap in 2019. The platform was simplified to focus on small business CRM and automation. The Infusionsoft product is now called Keap Max.

Is Keap worth it in 2026?

Keap is worth it for small businesses that need CRM, email marketing, and automation in one platform — especially those in service industries. However, HubSpot offers more features at a lower starting price.

Is Keap better than HubSpot for small business?

Keap is better for service-based small businesses needing appointment booking, follow-up automation, and payments in one tool. HubSpot is better for businesses with separate marketing and sales teams.

Get our free SaaS Buyer's Guide (PDF)

Save hours of research. We cover pricing traps, hidden fees, and how to negotiate better deals.

Join 0 SaaS buyers. No spam, unsubscribe anytime.

Methodology: Scores are based on feature depth, pricing value, user reviews from G2 and Capterra, and hands-on testing. Updated April 2026.

Ready to automate your business growth?

Try Keap Free →Start HubSpot Free →

Share:𝕏 in f r/

Last updated: April 10, 2026